Vice President, Performance Marketing - Channels

Responsibilities

• Own Paid Social, Programmatic and Paid Search strategy and execution across major Performance Marketing platforms including Meta, TikTok, Google (DV360, YouTube) and others.
• Partner with Performance Planning leadership on channel investment strategy, budget oversight and pacing.
• Lead the day-to-day management of partner relationships with paid media platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
• Partner with counterparts to develop efficient media plans for Performance Campaigns.
• Lead cross-functional meetings and present in senior leadership settings to generate strategic alignment and evangelize Performance Marketing contributions to the business.
• Oversee a team of talented Performance marketing professionals, serving as the primary decision-maker on campaign execution, optimizations and channel strategy.
• Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions, and generation of new approaches to challenges.
• Oversee the development and execution of a Learning Agenda and testing roadmap. Serve as the primary decision-maker on test prioritization and design.
• Translate performance data and experimental results into clear strategic recommendations for improving channel performance, and for the adoption of new ad partners, products and approaches.
• Manage and develop talented team members within Channel teams. Provide regular feedback and career guidance to foster growth. Champion a culture of curiosity, rigorous testing, and constructive debate.
• Guide overall MarTech and data strategy for the Performance Marketing team. Partner with internal and external stakeholders to activate best-in-class tech solutions and drive adoption of emerging technologies.

Requirements

• 12+ years of experience in Performance Marketing, with deep Paid Social expertise.
• Deep platform expertise on major performance media channels such as Meta, TikTok, Google (DV360, YouTube) and others, and partner management skills.
• Exceptional analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
• Expertise with testing methodologies, experimental design, and ability to lead the planning and execution of a strategic learning agenda.
• Extensive experience working with Media Mix Modeling and Multi-touch Attribution measurement and planning solutions.
• Strong leadership skills and ability to translate business objectives into functional workstreams.
• Ability to thrive in a dynamic business with changing objectives.
• Ability to make decisions with varying levels of direction/available data.
• Strong project management and prioritization skills.
• Proven experience leading teams, developing talent and influencing senior stakeholders.
• Experience with onboarding and implementing DCO solutions.
• Experience with campaign automation tools, automated and AI-powered workflows.
• Experience operating in a fast‑paced, cross‑functional media or streaming environment.
• Self-motivated and results-oriented with a high regard for attention to detail.
• Additional Requirements:
• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• As part

Benefits

Additional Information

The Position: The Vice President, Performance Marketing - Channels, will lead Paid Social, Programmatic, and Paid Search teams in developing strategy and executing tactics, leading an in-house team of performance marketing professionals, and delivering strong results for the Peacock business. This role is responsible for Social/Programmatic platform partnerships across Peacock and the broader Growth Marketing organization. This role sets the strategy for how Performance Media channels drive incremental growth, oversees cross-channel testing and measurement, and serves as a senior thought partner to Growth Strategy, Media Analytics, Finance, and external platform partners. This leader is expected to operate with a multi‑level perspective , from executive strategy to in-market decisioning, while coaching managers and shaping the long-term evolution of the Performance Marketing discipline. We are looking for you, a dynamic, data-driven, best-in-class talent to join the Peacock team as the Vice President, Performance Marketing - Channels. This is a critical role within the Growth organization, specifically the Performance Marketing team.

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