Social Media Manager

About the role

GeneDx seeks a dynamic, strategic, and socially savvy content producer to strategize, manage, and measure our organic social media presence. In addition to owning the strategy and execution of GeneDx social media, the Social Media Manager & Content Producer will create content and engage directly with our social audiences. The successful candidate has a strategic mindset, deep knowledge of social tools, strong writing and editing skills, and hands-on experience in graphic design for social media. Fundamental to this role is the ability to craft compelling, scroll-stopping, impact-driving social content for Facebook, Instagram, X, LinkedIn, and YouTube. Job Responsibilities Social strategy and competitive analysis - 20% Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors. Set and report on monthly and quarterly social media goals aligned to the company's social media strategy, while improving internal processes to increase efficiency. Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team. Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation. Social media content creation, publishing and calendar management - 50% Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging. Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time. Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives. In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities. Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals. Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels). Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking. Lead and support the GeneDx employee social advocacy program, helping employees amplify company messaging and thought leadership content. Social storytelling and campaign opportunities - 15% Identify and develop new opportunities for social storytelling that elevate the GeneDx brand, humanize our mission, and engage key audiences including healthcare providers, patients, families, and employees. Partner cross-functionally with internal teams to uncover compelling stories, milestones, customer experiences, and thought leadership opportunities suitable for social amplification. Recommend and pilot new content formats, campaigns, creator collaborations, and platform-specific storytelling approaches to increase engagement and brand affinity. Translate complex healthcare and genomics topics into accessible, engaging, and platform-native social content with subject matter experts as spokespeople. Social monitoring & engagement - 15% Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience. Partner with our customer service and management team to follow up on DMs and ensure our community members get the answers they need. Identify key themes and trends, share insights, and promptly escalate risk issues to team leads. Monitor sentiment and community feedback to identify emerging risks, opportunities, and audience needs. People Manager No Education, Experience, and Skills Bachelor's degree with 7-10 years of experience in social media, content marketing, digital marketing, communications, or related field. At least 3 years of professional experience creating content across multiple social media platforms, such as LinkedIn, Instagram, Facebook, X, and emerging channels. Experience managing social media editorial calendars, newsletters, and employee advocacy initiat

Benefits

Additional Information

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world's largest, rare disease data sets. For more information, please visit www.genedx.com .

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