Senior Manager, Strategic Partnerships

About the role

This is where you come in. Below, you'll find what this role is all about-the impact you'll drive, the challenges you'll tackle, and what it takes to thrive at Addi. If you're ready to be part of something big, keep reading. What's the mission you'll drive Extract maximum value from Addi's aggregator partnership ecosystem - turning signed contracts into compounding GMV growth, merchant activation, and EC originations - through end-to-end commercial ownership of each partnership and the operational muscle to scale the function.

Responsibilities

• Take full ownership of at least 2 active partnerships within the first 60 days - including the commercial relationship, QBR cadence, and escalation management - delivering a documented deepening plan per partner with no loss of momentum on active negotiations.
• Execute a merchant activation strategy per partner that drives quarter-over-quarter improvement in the percentage of merchants actively transacting with Addi, measured across 3 dimensions: GMV-weighted penetration, transaction count, and unique customer activation.
• Build bottoms-up GMV forecasts by partner and execute acceleration levers (pricing optimization, co-marketing, merchant incentives, vertical expansion) so that partnership-linked GMV grows above Addi's overall GMV growth rate during the period.
• Grow the quarter-over-quarter share of EC originations attributable to partnership channels by identifying and removing friction across the awareness → activation → conversion funnel at each integration point.
• Establish a structured management cadence (QBRs, joint roadmap, shared scorecard) for every partnership under management, supported by real-time Databricks dashboards that give the internal team full visibility into partner health metrics.
• Be consistently recognized by partners and internal stakeholders as the single point of coordination for partnership execution - driving on-time delivery from Product, Engineering, Sales, Finance, and Legal without direct authority.

Requirements

• Strategic Partnership Management
• Owns the full partnership lifecycle from negotiation to ongoing commercial optimization, with direct accountability for partnership-linked revenue or GMV.
• Has managed end-to-end partnerships: term sheet → integration → commercial growth.
• Has owned a partnership P&L or been directly accountable for a revenue/GMV target tied to partners.
• Knows how to align incentives when the partner has its own sales team, competing priorities, and product roadmap.
• Has managed complex multi-stakeholder relationships at senior executive level, internally and externally.
• Self-Starter in Ambiguous Environments
• Operates effectively without a playbook - builds the process, executes, and iterates based on results.
• Has built a partnerships function or playbook from scratch as a one-person or small team.
• Makes decisions with incomplete information and adjusts quickly based on what the data shows.
• Has delivered outsized impact in roles where scope was undefined and the path forward wasn't clear.
• Consulting background or equivalent experience in structured problem-solving under ambiguity is a strong plus.
• Commercial Acumen & Negotiation
• Builds and defends commercial proposals grounded in unit economics, and holds firm on terms while finding creative solutions.
• Can build pricing models, revenue share structures, and MDF/CI frameworks from scratch.
• Understands cost of funds, settlement

Benefits

Additional Information

About Addi We are a leading financial platform, building the future of payments, shopping, and banking-a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia's fastest-growing marketplace. With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country's leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing-we are transforming Latin America's financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

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