Data Analytics & Businss Intelligence

Responsibilities

• Monitor performance marketing campaigns across the markets supported by the Colombia Hub.
• Consolidate media, performance, and e-commerce data from multiple sources.
• Update performance dashboards and reporting on a regular basis.
• Track and analyze key performance indicators (KPIs), including media spend, clicks, CTR, CPC, CPA, conversion rate, revenue, and ROAS.
• Support Performance teams by identifying issues, trends, and optimization opportunities.
• Deliver objective, data-driven insights to support day-to-day business decisions.
• Ensure the accuracy, consistency, and reliability of reported data and KPIs.
• Follow reporting standards, dashboards, and processes established by the Central Data Team.
• Share key learnings and insights with the Hispanic BI Director and the Central Data Team.
• Assist in identifying performance benchmarks and best practices across different markets.
• Qualifications & Experience
• 1-2 years of experience in Business Intelligence, reporting, or data analytics.
• Previous experience working in an advertising or media agency is required.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Ability to manage multiple priorities in a fast-paced, performance-driven environment.
• Experience with Python, Power BI, and Tableau is a plus.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Business Intelligence (BI) Analyst - Regional Hispanic Performance Desk The BI Analyst for the Regional Hispanic Performance Desk will support the analytics operations of performance marketing campaigns, with a strong focus on e-commerce, conversion, media efficiency, and daily campaign optimization . This role will work closely with Performance and Media teams, ensuring timely data updates and clear visibility into campaign results across the markets supported by the Colombia Hub. This is a performance-focused role that requires agility, strong attention to detail, and a solid understanding of digital media and e-commerce KPIs.

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