Head of Trade Marketing - India Area

About the role

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Quote from Hiring Manager Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands. We have an exciting opportunity for a highly motivated candidate to join the Brown-Forman India marketing and commercial leadership team & help grow our portfolio of brands in India and international markets (Nepal, Sri Lanka, Maldives, Bhutan, Bangladesh). The National Marketing Manager plays a crucial role in driving the company's success by ensuring that marketing efforts are strategically aligned with business and commercial goals. This position requires a proactive and innovative approach to marketing, with a strong focus on execution excellence, achieving measurable results and maintaining a competitive edge in the market. Meaningful Work From Day One : As National Trade Marketing Manager, you will be responsible for developing and driving high quality and effective implementation of trade marketing strategies to promote our brands in India and International Markets. You will lead the trade marketing independently with guidance from the marketing and commercial directors and support of three regional trade marketing managers, ensuring alignment with overall business objectives for the region. The National Trade Marketing Manager plays a crucial role between Marketing & Sales - translating business and brand plans into executable channel & customer plans. The role will work across the portfolio of brands (Jack Daniel's, Woodford Reserve, Glendronach Single Malt, El Jimador, Gin Mare and Diplomatico Rum) of B-F India. You will work closely with marketing & sales teams and external agencies partners to ensure excellence in execution (timeliness, quality of implementation & performance). What You Can Expect 1. Strategy Development: Translate annual business and brand plans into trade marketing strategy and plans and drive implementation with regional trade marketing managers in the regions Tailor marketing initiatives to the specific needs and preferences of the region/markets 2. Market Penetration & Growth: Develop strategies to increase market share and drive sales growth within the region. Identify and capitalize on new market opportunities to expand the customer base. 3. Data-Driven Decision Making: Leverage multiple sources of data (IWSR, Internal Sales Reports, Brand Tracks etc) to conduct thorough market analysis to understand customer preferences, competitor activities, and market trends. Use insights to build, inform and refine trade marketing strategies and activation plans Build and rollout a new dynamic market-competitive intelligence system/process that enables the business to stay on top of market trends, anticipate opportunities/challenges and tailor actions to capture those opportunities/solve for challenges 4. Commercial Collaboration: Work closely with the sales team to design, align and execute trade marketing activations for the regions to deliver commercial goals in the region and for portfolio of brands Lead the development and procurement of necessary marketing materials, promotional tools, and training for to supper in market trade marketing and sales teams 5. Promotional Campaigns: Plan and drive execution of promotional campaigns that are tailored to local market problems & opportunities to drive sales and customer engagement. Lead the roll out and execution of national brand and trade marketing plans to achieve desired brand and business results 6. Brand Visibility: Enhance brand presence through effective in-store promotions, merchandising, and point-of-sale materials. Ensure consistent brand messaging across all marketing channels. 7. Relationship Management: Build and maintain strong relationships with key distributors, retailers, and trade partners Also, manage relationships with external agencies, vendors & suppliers to ensure the timely execution of marketing campaigns and efficient and effective procurement nationally for the business 8. Performance Tracking: Monitor and evaluate the effectiveness of trade marketing activities with a strong ROI KPIs delivery Adjust strategies/plan based on performance data, learnings and feedback. 9. Budget Management: Develop, track and manage the national trade marketing budget to drive business and brand goals Ensure cost-effective implementation of marketing programs clearly aligned to pre agreed business KIP 10. People Development and Succession Planning Develop and Mentor the regional trade marketing managers with an objective of building a strong future pipeline of trade marketing leaders What You Bring to the Table Extensive trade marketing experience from the FMCG industry People management experience is a must Rich experience in building below t

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