Sr Marketing Manager- Content Strategy

Responsibilities

• Content Strategy Leadership: You'll develop and continuously refine comprehensive content strategies that drive website traffic, member acquisition, product adoption, and engagement-ensuring every piece of content serves a clear purpose.
• Marketing & Content Integration: You'll align content strategy with broader marketing models, channel strategies, and offer strategies to maximize performance across digital and traditional platforms.
• Data-Driven Optimization: You'll leverage analytics, content audits, A/B testing, and tools like GA4 to uncover insights, identify opportunities, and make informed decisions that improve content effectiveness and conversion rates.
• Content Creation & Optimization: You'll write, edit, and optimize web content that educates, engages, and converts-while maintaining consistency with BECU's brand voice and compliance standards.
• Information Architecture & UX: You'll lead or contribute to website enhancements, content restructuring, and information architecture improvements to create seamless, intuitive user experiences.
• Editorial Planning & Execution: You'll manage the editorial calendar and collaborate with writers, designers, and project managers to deliver high-quality content on time.
• Cross-Functional Collaboration: You'll partner closely with teams across marketing, product, analytics, and finance to build integrated strategies that support business goals and member needs.
• Competitive & Market Insights: You'll perform competitive analysis and stay ahead of market trends to keep BECU's content relevant, differentiated, and impactful.
• Leadership & Mentorship: You'll mentor team members, foster collaboration, and inspire innovative thinking that elevates content strategy and execution.
• Executive Communication: You'll present insights, strategies, and recommendations to senior leadership, helping guide key business decisions.
• This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.
• WHAT YOU'LL GAIN:
• Strategic Ownership: Opportunity to lead and shape enterprise-level content strategy that directly impacts growth and member experience
• Creative & Analytical Balance: A role that blends storytelling, UX thinking, and data-driven decision making
• Meaningful Impact: Work that helps members improve their financial well-being through clear, accessible content
• Cross-Functional Influence: Collaboration with diverse teams across marketing, product, anal

Benefits

Additional Information

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU. You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities. PAY RANGE The Target Pay Range for this position is $128,900.00-$157,500.00 annually. The full Pay Range is $99,900.00 - $186,400.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role. BENEFITS - because people helping people starts with supporting you 401(k) Company Match (up to 3%) 4% annual contribution to your 401(k) by BECU Medical, Dental and Vision (family contributions as well) PTO Program + Exchange Program Tuition Reimbursement Program BECU Cares volunteer time off + donation match IMPACT YOU'LL MAKE: You will shape how BECU connects, informs, and inspires through content that truly resonates. As a Content Strategy leader, you'll blend data, creativity, and marketing strategy to design impactful experiences that guide prospective and existing members along their financial journeys. Your work will directly influence how members discover, understand, and engage with BECU's products-driving growth while building trust. By translating insights into meaningful content strategies, you'll elevate our brand presence, improve conversion, and empower more people to achieve financial well-being. Please Note: Occasional Travel to headquarters in Tukwila, WA will be required throughout the year.

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