Sales Manager ANZ, KR & SEA

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Role Summary Fanatics Collectibles is seeking a Sales Manager to drive revenue growth, market expansion, and community cultivation across Australia/New Zealand (ANZ), South Korea (KR), and Southeast Asia (SEA) (with minor oversight of emerging territories like Indonesia). This role will be responsible for executing channel strategies, expanding distribution partnerships, and heavily focusing on building high-quality Direct Accounts (Hobby Shops) from the ground up to accelerate the Topps trading card business. The role requires an entrepreneurial mindset, sharp commercial instincts, and a deep passion for grassroots community development in a fast-paced, high-growth environment. This is a full time role, in the designated office 5 days per week.

Responsibilities

• Direct Account & Community Development (Core Focus)
• Identify, explore, and onboard high-quality new partners (Direct Accounts / Hobby Shops) across the region to drive the growth of the local collector community and the overall industry.
• Work closely and consistently with Direct Accounts to monitor, support, and reinforce grassroots community development (e.g., trade nights, local events).
• Establish clear metrics to measure the success of these partnerships, specifically focusing on new collector recruitment and community engagement levels, rather than just sell-through volume.
• Market Expansion & Product Strategy
• Develop localized sales strategies that utilize our portfolio of licensed properties (including major global sports and entertainment IPs) to engage collectors and grow the regional market base.
• Adjust sales strategies and methodologies based on regional market characteristics, consumer segments, and channel dynamics across ANZ, KR, and SEA.
• Distributor Management
• Manage and continuously optimize long-term relationships with mass-market distributors across the region.
• Ensure distributors are well‑informed, highly motivated, and closely aligned with our company's shift toward active market cultivation.
• Negotiate commercial terms, set clear sales targets, and monitor distributor performance to ensure they are adding value to the hobby ecosystem.
• Market Development & Launch Execution
• Partner with internal marketing teams and channel partners to support product launches and brand campaigns.
• Drive product merchandising, product knowledge training, and staff engagement at retail and hobby stores to ensure excellent in‑store execution.
• Collect and feed back user insights and market feedback from the ANZ, KR, and SEA collector communities -serving as the internal "voice of the consumer."
• Sales Reporting & Performance Tracking
• Track channel partner and overall sales performance; complete sales forecasts and sales reports.
• Propose growth strategies based on data analytics, continuously optimizing revenue performance and community growth metrics.

Requirements

• Education:
• Bachelor's degree or above required (Business, Marketing, or related field preferred).
• 3 - 5 years of sales or business development experience; background in consumer goods, collectibles (trading cards / sports cards), entertainment, toys is a strong plus.
• Proven track record of driving revenue growth through direct accounts/hob

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Fanatics Collectibles? Share your experience