Product Marketing Lead, Startups

Responsibilities

• Where you'll work
• Know your buyer and user: research and deeply understand the founder and startup persona, including roles, pain points, objections, and goals.
• Own the startup narrative for Brex, including product and solution positioning, to demonstrate why Brex is the best solution for startups at every stage of growth.
• Develop the marketing strategy for our startup segment (pre-seed, seed, series A) and bring it to life across messaging, campaigns, events, and more.
• Devise and quarterback full-funnel marketing campaigns, product launches, and sales plays to optimize outcomes from acquisition to adoption and upsells.
• Create sales and marketing assets (e.g., pitch decks, web pages, case studies, social posts, thought leadership) in partnership with Brand and Design teams.
• Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals.

Requirements

• 10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
• 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
• Customer-obsessed with empathy for startup and founder challenges
• Proven track record of translating features and products into compelling, customer-centric narratives and campaigns
• Expertise in market segmentation, personas, and customer journey mapping
• Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
• Strategic thinker who can execute tactically and work cross-functionally
• Proficiency with AI tools for productivity and content creation
• Bonus
• Experience as a previous founder/entrepreneur
• Experience in high growth startups

Benefits

Additional Information

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex's AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We're committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We're a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.What you'll do

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