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Senior Paid Media Specialist

External
lytx logoLytx · Office - San Diego, CA
Full-timeOn-site2w ago
A/B TestingAsanaHubSpotMarketing AutomationSAFeTrello
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About the role

Lytx is looking for a Senior Paid Media Specialist to develop and launch campaigns for an industry leader in video telematics. The position plays a key role in defining digital marketing strategy that drives brand awareness, engagement, and measurable outcomes. You'll use your digital marketing expertise to lead the creation of multi-channel digital campaigns touching paid search, advertising, email and social media. As the Senior Paid Media Specialist , you'll work cross-functionally to execute the launch and continuous optimization of campaign tactics that propel the Lytx brand forward. This is an exciting opportunity for a marketer with drive to innovate across all digital channels with their finger on the pulse of market trends and marketing technologies. You'll Get To: Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey Build and execute digital marketing campaign strategy spanning paid media, email, and social media Nurture engaged prospects with email sequences, retargeting, and personalized web experiences Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization

Requirements

  • 4-6 years of digital marketing experience, preferably in the technology or SaaS space
  • Expertise in paid media strategies, including display, paid social, and search
  • Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)
  • Experience in social media strategy and best practices
  • Experience in web personalization and CRO tools (Mutiny) is a plus
  • Experience with predictive intent tools (6sense, DemandBase) is a plus
  • Proficiency in project management software (Asana, Trello) is a plus

Benefits

Medical, dental and vision insuranceHealth Savings AccountFlexible Spending AccountsTelehealth401(k) and 401(k) matchLife and AD&D insuranceShort-Term and Long-Term DisabilityFTO or PTOEmployee Well-Being program11 paid holidays plus 1 inclusive holiday per yearVolunteer Time OffEmployee Referral programEducation Reimbursement ProgramEmployee Recognition and Appreciation programAdditional perk and voluntary benefit programsSalary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:$92,000.00 - $116,000.00If you're looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we'd love to meet you.Together, we're helping make roadways safer and saving lives!Health insuranceDental insuranceVision insurance401(k)Paid time offFlexible schedule

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