Web Experience Lead

Requirements

• What You Bring (Qualifications & Experience)
• Master's/bachelor's in marketing, Information Science, Computing or similar
• 3+ years working with large Web ecosystems and enterprise SEO (B2B and/or B2C)
• Technical SEO, IA/UX literacy, GA4/Adobe, tag governance
• Documented GEO experience
• Excellent English skills both written and spoken
• Solid Web experience, track-record of delivering Growth in organic traffic and priority rankings; improved visibility
• What's in It for You?
• Assessment practicalities
• For more information, please contact:
• Oliver Hellberg, Head of Marketing & Commercial Excellence Energy Division, oliver.hellberg@alfalaval.com
• Tanja Sukaj Talent Acquisition Partner, tanja.sukaj@alfalaval.com
• For union information, please contact:
• Monica Anderberg, Unionen, at Monica.Anderbe

Benefits

Additional Information

Alfa Laval Energy Division Marketing is looking for Web Experience Lead Every day, we get opportunities to make a positive impact - on our colleagues, partners, customers and society. Together, we're pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old startup culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. ‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. Background Our Web platform is the Energy Division's global digital front door shaping how customers discover, engage with, and experience our technologies. Strong organic visibility and discoverability are critical to driving meaningful customer engagement and supporting commercial growth. In this role, you will define and lead the strategy, governance, and roadmap for the Energy Division's web ecosystem. You will embed SEO and Generative Engine Optimization (GEO) into our Web and publishing workflows, guide marketing releases and global rollouts, and use data-driven insights to continuously improve performance. You will own the evolution of the division's web platforms including user experience, information architecture, technical foundations, and discoverability. By establishing clear standards in the division, collaborate with the central web team and enabling Business Units and Sales Companies with best practices, you will help deliver consistent, high-performing digital experiences worldwide. Priority Areas & Responsibilities will role include: 1) Energy Division web ownership Define and lead the global Energy Division web experience strategy Drive UX, architecture updates, accessibility, performance, and standards in the Energy Division Manage divisional releases with IT value streams and the wider marketing organization 2) Discoverability & growth Lead SEO and AI-driven discoverability (GEO) for the Energy Division Embed standards into templates, CMS workflows, and content models Driving traffic growth, rankings, and visibility 3) Enablement & collaboration Aligning Business Units and sales companies on Energy Division web priorities Build top performing industry & product pages and launch frameworks for local implementation Partner with Product, Marketing, Sales, IT, and Analytics 4) Performance & optimization Own eeb performance dashboards and benchmarking Identify gaps vs competitors and drive improvement initiatives Improve engagement, task completion, and platform efficiency This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence

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