AI search & web lead

About the role

Watershed is looking for an AI Search & Web Lead to own our end to end web infrastructure and our longterm visibility amidst an evolving web landscape. This is a hands-on role sitting within Demand Generation, responsible for both the infrastructure that powers our website and the organic growth outcomes it drives. The scope covers a lot of ground: maintenance of our existing CMS, a web developer and part-time agency, CRO, and a growing mandate around AI/LLM search optimization. Success in this role requires close collaboration with Content, Product Marketing, and Design to own the website content. As lead, you'll be responsible for setting priorities, shaping what gets built, and making sure the site reflects where the brand and product are heading.

Responsibilities

• Organic and AI-sourced pipeline
• MQL and pipeline contribution from organic and AI search is the primary scorecard. You'll work across SEO, content infrastructure, and on-page optimization to grow inbound lead volume and quality.
• LLM rankings and AEO / GEO
• You'll track where Watershed appears (and doesn't) in AI-generated answers, run experiments, build the measurement approach, and steadily improve our visibility and citation rate across the content themes that matter most to Watershed.
• Optimization & testing
• You'll run a rigorous testing program across the website + key organic/GEO channels, working with Design and Content to improve conversion at every step - with pipeline impact as the measure.

Requirements

• Someone with a known playbook for scaling organic growth + improving LLM visibility and citations
• A strong POV on scaling and improving website content + functionality leveraging AI
• Hands-on AB testing experience; you can build and run a testing program from day one without a lot of ramp time
• A strong ability to manage external vendors and developers without needing to write all the code yourself
• Strong analytical instincts; you track what you own and know when something is or isn't working.
• Deep fluency in AI tools and models, both as a growth channel and a leverage point for team productivity and impact
• Must be willing to work from an office 4 days per week (except for remote roles)
• What's the interview process like?
• What if I need accommodations for my interview?

Benefits

Additional Information

About Watershed Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team. We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us!

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at watershed? Share your experience