Outbound Growth Manager (UK-based)

About the role

The Outbound Growth Manager is a first-of-its-kind hybrid role - part lead generation, part demand generation, and fully accountable for both. This isn't a sales role dressed up in marketing language, and it's not a marketing role that hands off to sales at the first sign of traction. It's one person owning the entire top-of-funnel motion: building the intelligence to know which accounts to prioritize, designing programs to create demand and warm them up, and personally leading the outbound effort to convert that engagement into a qualified pipeline. If you love connecting the dots between marketing and sales and want to see the direct impact of your work, this role was built for you. Account-Based Marketing Responsibilities: Design and own end-to-end ABM campaigns across target accounts, spanning email, LinkedIn, paid social, direct mail, virtual and in-person events, and personalized experiences Develop account-specific messaging frameworks - translating high-level value propositions into narratives that resonate with each account's industry, pain points, and strategic priorities Collaborate with internal stakeholders to produce tailored sales assets: account-specific landing pages, one-pagers, case studies, and outreach sequences Own a performance dashboard covering pipeline influence, campaign engagement, meeting conversion rates, and account progression across the full sales cycle Run regular retrospectives on campaign performance and use those findings to iterate on sequencing, targeting, and content strategy Test and optimize across channels - treating every campaign as a learning opportunity to sharpen what's working and cut what isn't Stay current on the competitive landscape and target industries so your messaging always feels timely and relevant, not generic Sales-Based Responsibilities: Partner with the CRO to define account strategy - aligning on stakeholder mapping, timing, and the sequencing of marketing and sales touches to eliminate duplication and conflicting outreach Research and monitor target accounts for high-signal triggers - funding rounds, leadership changes, product launches, and hiring activity - to identify and act on natural opening moments for outreach Own a tiered pipeline of target accounts across all funnel stages, actively managing engagement to ensure no high-priority account goes cold or stalls Build and maintain a dynamic target account list with rigorous CRM hygiene - keeping contact details, engagement history, and account context current and actionable Drive outbound prospecting across email, phone, and LinkedIn with a disciplined cadence, clear alignment to sales objectives, and consistent CRM documentation of all activity

Requirements

• Educational Background: Bachelor's degree or equivalent years of relevant work experience. Candidates with non-traditional backgrounds will be considered if their prior experience and work history are highly relevant.
• Bias for Action and Hustle: A do-er who likes to think but doesn't get paralyzed by thinking. Comfortable operating tactically. Force of personality, drive, and creative judgment matter as much as the playbook.
• Demand Gen Fluency: Strong understanding of pipeline accountability, ICP definition, verti

Additional Information

About Mobi.AI Mobi.AI is a leading AI platform and solution provider born from MIT's Computer Science and Artificial Intelligence Lab, specializing in building collaborative AI systems that solve complex business challenges in travel, transportation, and process automation. With a proven track record of transforming customer experiences and business operations for global brands, Mobi has brought cutting-edge AI technology from research to real-world applications. Working at Mobi We believe the best ideas emerge when diverse perspectives come together, so we're building a team that truly reflects that belief. If you're energized by complex challenges, inspired by working alongside thoughtful teammates, and passionate about building technology that enhances-rather than replaces-what makes us human, you'll feel right at home here. Our work is centered on five core values: Show up, be you . We welcome every kind of thinker, maker, and teammate: quiet or bold, methodical or messy, with all their talents and quirks. Inclusion isn't a checkbox-it's how we connect, grow together, and do our best work. Be scrappy, stay steady. We're resilient and quick on our feet, adapting with creativity and staying grounded when things shift. Create transparency, collaborate better. We believe knowledge grows when it's shared. Clear, open communication builds trust and strengthens collaboration. Foster community, be compassionate. We show up for our teammates, customers, and neighbors. Strong businesses grow from relationships built with care and grounded in shared effort. Build thoughtfully, create impact. We design for clarity, build for scale, and measure success through real-world impact.

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