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Growth Manager

External
Informagroupplc logoInformagroupplc · Boulder, CO
Full-timeOn-site1d ago
ComplianceMovePhoenixStrategic Planning
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About the role

This role can be based in our Boulder, CO or Phoenix, AZ office. This role requires someone who understands the natural and organic industry from the inside - not as a category, but as a community - and who can represent our programs and products credibly across events, customer relationships, and internal teams. You will bring genuine industry fluency, strong judgment, and a willingness to grow into the full scope of the role. We value potential and trajectory as much as prior experience; some of our best hires in this function have developed into it over time. In this role you will need to be using consumer of data, a natural relationship builder with marketing, PR, and sales, and a collaborative partner to content teams across the portfolio. CORE RESPONSIBILITIES Event Management & Representation Own end-to-end exhibit coordination at our events - booth strategy, staffing, materials, and logistics - in close partnership with the marketing team. Identify speaking opportunities and serve as a primary presenter for customer-facing programming, representing our full suite of programs and products at our events and industry conferences. Internal Enablement & Communications Attend cross-functional event planning meetings on behalf of the Market Integrity Group; track what's developing and share intelligence proactively with internal teams. Serve as the primary communications lead with our marketing teams - holding coherence across multiple representatives who support different programs and our two-sided platform. Own PR communications strategy and lead content collaboration across both portfolio businesses, treating both as growth pathways rather than support functions. Maintain strong working relationships with sales, events, sponsorship, and client services teams. Partnerships Manage existing partnerships with attentiveness and follow-through, including participation in enterprise client relationships in coordination with the audience manager. Identify and develop new partnership opportunities aligned with Market Integrity Group growth priorities. Represent partnership value clearly to both external partners and internal stakeholders. Product & Program Growth Support Apply industry knowledge and buyer perspective to evaluate and provide feedback on our digital discovery platform - including how it serves real buyer workflows and where it can better meet their needs. Contribute to growth strategy for newer programs such as our regulatory consulting business, drawing on understanding of the industry landscape and customer needs. Develop deep fluency in our standards programs from a value proposition perspective - not compliance - translating what standards mean for brands, buyers, and partners into language that informs strategy, communications, and how we differentiate our premium offerings. Data-Informed Growth Work closely with the Data Intelligence Analyst to consume and interpret data across a range of performance, behavioral, and partner data sources - bringing that intelligence to bear on growth decisions across all programs. Lead commercialization strategy for data reports and data-driven products, working with the Data Intelligence Analyst on analytical feasibility and the commercial product director on packaging and positioning - ensuring that what we bring to market is grounded in both what the data can support and what the industry will value. Strategic & Cross-Functional Contribution Bring a holistic perspective to strategic planning - as the only growth role with visibility across all programs and products - with insights grounded in industry experience, data literacy, and a practical understanding of how standards, programs, and products create competitive differentiation. What Success Looks Like In the first 90 days, the priority is orientation and execution - developing a clear picture of existing partnerships, data assets, and commercialization opportunities, and beginning to move on the highest-priority ones. Within six months, you will have advanced opportunities already in progress, strengthened our event presence, and established a clear rhythm with marketing, PR, and sales. Over time, you will be a measurable contributor to revenue growth and market expansion - someone who not only connects the pieces but drives tangible commercial outcomes across our programs and products. This role also offers an exceptional platform for professional development: as the only growth function with visibility across all of our programs and products, you will build a breadth of business knowledge that few roles at any level can match, supported by dedicated learning resources and a culture committed to your growth. Required Meaningful experience in or deep familiarity with the natural and organic products industry - as a buyer, standards professional, brand manager, retailer, or in a comparable role that gave you genuine fluency in how this industry and its community operate. Working knowledge of natural


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