Partner Marketing Lead

Requirements

• Responsibilities Include, But Are Not Limited To:
• Partner Management
• Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio of standard complexity.
• Determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program's strategic marketing strategy.
• Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.
• Manages direct, scoped and regular contact with partners to ensure progress against marketing strategies, performance and growth objectives
• Secures partner and/or internal approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Provides partner with regular performance feedback and reporting
• Goaled with improving/maintaining partner sentiment and increasing go-to-market speed with partner review to support achievement of established business goals
• Funnel Management
• Drives marketing narrative with partners and internal stakeholders to support achievement of university and 2U business goals
• Responsible to monitor and track partner funnel and accountable for funnel performance
• Proactively engages internal teams and escalates appropriately to address performance and partner concerns as appropriate against 2U business goals
• Ensures strategic and creative deliverables are aligned with partner brand, strategy and business goals
• Proactively engage with Marketing Strategy to uncover opportunities, trends and insights by vertical to grow and strengthen strategic marketing approach
• Internal Partnership
• Works closely and autonomously with each program's General Manager/Program Management/Director within their portfolio to ensure proper alignment and execution of marketing strategies and program objectives.
• Attend and participate in appropriately cadenced internal meetings (PLTs, etc) and strategy planning
• Secures approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Maintains and keeps current partner specific "playbook" to document and support continuity of historical context, institutional knowledge and partner relationship nuance.
• Collaborates with internal teams to provide necessary context and insight to drive marketing performance strategy
• Proactively and independently identifies and nurtures growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance
• Things That Should Be In Your Background:
• 3-5 years as a Account Manager, Marketing Manager, Communications Specialist, Strategist or similar job function, either in agency, educational, digital marketing or corporate setting
• Bachelor's degree required, MBA or similar a plus
• Client facing agency experience highly preferred
• Other Attributes That Will Help You In This Role:
• Experience in driving marketing strategy from concept to execution
• Skilled at using data to develop marketing brief and project plan to impact business results
• Skilled at communicating to and infl

Additional Information

At 2U, we are all in on purpose. We are motivated by our mission - to make learning limitless- and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings - from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.

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