Offline Media Propositions Lead

Responsibilities

• Proposition strategy & development
• Lead the full lifecycle of offline media propositions , from concept and feasibility through to commercial launch and performance evaluation.
• Design and evolve scalable, commercially viable media offerings across in‑store screens, digital displays and OOH environments.
• Create new media formats, packages and sponsorship opportunities that maximise the value of physical retail assets.
• Contribute to longer‑term offline media portfolio and selling strategies , ensuring propositions meet advertiser and retailer needs.
• Support the development of integrated media propositions , combining online and offline channels into a cohesive retail media offer.
• Work closely with operations and delivery teams, including colleagues in Prague , to ensure propositions are operationally robust and easy to execute.
• Screen network & in‑store media development
• Identify opportunities for screen network expansion , new placements, innovative formats and creative use cases.
• Develop compelling screen‑based propositions for both endemic and non‑endemic advertisers .
• Act as a senior partner to retailer stakeholders on network development, execution and optimisation .
• Analyse campaign performance and translate insight into clear optimisation and growth recommendations .
• Build strong case studies and proof points that demonstrate the impact and value of in‑store and OOH media.
• Commercial & go‑to‑market enablement
• Partner with Sales, Go‑to‑Market, Digital Media, Insights and Ads teams to create clear product narratives and sales materials.
• Elevate offline media propositions into client‑ready, outcome‑driven commercial offerings .
• Use market research, insight and campaign data to continuously refine propositions and identify new opportunities.
• Deliver training and enablement sessions to sales teams, strengthening confidence in offline and in‑store media solutions.
• Stakeholder leadership
• Build trusted relationships with senior internal and external stakeholders across multiple functions and markets.
• Lead your own portfolio of projects, setting priorities and driving delivery against clear objectives.
• Balance strategic leadership with hands‑on execution to ensure high‑quality outcomes.
• Bring the voice of the client and the market into proposition innovation and prioritisation.

Requirements

• Proven experience leading complex, cross‑functional projects and delivering measurable commercial impact.
• Strong background in media, retail media, OOH, screen‑based media networks or in‑store media .
• Demonstrated experience developing new media products, propositions or formats .
• Confident communicator, able to influence senior stakeholders and clearly present ideas, plans and results.
• Experience working with retailers, FMCG brands, media agencies or media sales teams is highly desirable.
• Comfortable working in an international environment , collaborating with teams such as Tesco Media Prague .
• What you can expect from us
• We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
• You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn

Benefits

Additional Information

dunnhumby is the global leader in Customer Data Science, partnering with the world's most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro. We're looking for an Offline Media Propositions Lead to shape the future of offline and in‑store retail media . This is a senior, strategic role focused on building compelling media propositions across digital screens, in‑store media and out‑of‑home (OOH) environments, helping brands connect with shoppers at the most influential moments in the customer journey. You'll own the end‑to‑end development of offline media propositions - from idea to commercial launch - working closely with sales, product, insights and retailer partners. You'll also collaborate with our Tesco Media teams in Prague , a key centre for media innovation, operations and delivery across Europe, ensuring propositions are scalable, commercially strong and market‑ready. This is an exciting opportunity for someone who thrives at the intersection of media, retail, data and commercial strategy , and who enjoys turning physical retail environments into high‑impact media platforms.

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