Consumer Planner

About the role

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function: Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. Purpose of the role To deliver a holistic, data-driven understanding of consumers, shoppers, category and commercial performance, transforming multiple data sources into actionable insights that drive profitable growth. This role combines consumer planning, shopper understanding and business intelligence to enable faster, smarter and evidence-based decision-making across Marketing and Commercial teams. It ensures that insights are not only generated but translated into clear business actions that unlock recruitment, premiunization and execution completion. Market context: South LAC is a business unit formed by 7 countries (Chile, Peru, Argentina, Uruguay, Paraguay, Ecuador & Bolivia) with similar market contexts, trends and opportunities across them. Its ambition is to change the way consumers celebrate in those countries. For delivering our ambition the focus is: -Reinforce our consumer recruitment strategy -Consolidate our portfolio to face local spirits and beer competition for recruiting wiser -Simplify our operating model that can cope with usual environmental volatility. -Route to consumer partners willing to integrate and create superior complete value and flexible organization with an integrated winning and productive attitude while transforming the way we work with Distributors, - Generate efficient, profitable and reliable growth through mastering and being best in class in Distributors' partnership. Our growth ambition is powered by a set of behaviours that shape how we operate and win across markets: BE CURIOUS EXTERNALLY: deeply understand consumers, customers and cultural shifts, anticipating trends and adapting quickly to market dynamics COLLABORATE EFFICIENTLY: challenge openly, focus on what matters most and scale what works across markets and partners EXPERIMENT & LEARN: accept fast learning, test innovative solutions and optimize investments ACT DECISIVELY: prioritize progress over perfection, simplify decision-making and complete with speed to outperform in market By deeply understanding consumption occasions, from casual moments to special celebrations, we can better connect with consumers' motivations, identify what truly matters to them, and unlock new opportunities to accelerate brand growth across the region. Financial responsibility: Will be responsible for developing and recommending the annual learning plan and influencing key stakeholders ensuring alignment with business priorities and effective budget management. Once the learning plan is approved, it will be responsible for optimally handling annually. Leadership Responsibilities No direct reports, but strong cross-functional leadership is required. This role involves close collaboration with Marketing, Commercial, Customer Marketing and Consumer Planning teams, as well as external partners (research agencies, data providers). To be successful, the role requires influencing senior stakeholders, simplifying complexity and building data-driven capabilities across the organization. Deeply curious about consumers, shoppers, brands and markets. Externally diligent: thinks in the future, anticipating trends and opportunities. Rigorous in thinking and methodologies but also innovative and Creative. Truly Collaborative, a key player in the team. Works with pace and agility through ruthless prioritization and strong instincts. Key outputs/deliverables: Synthesizes data and understanding from multiple sources -quantitative and qualitative- and joins the dots in a meaningful actionable way. Proactively identifies and defines opportunities for growth and articulates what it takes to realize them. Seeks out deep consumer / shopper/ Category insights that will drive penetration growth or inspires cut-through marketing/innovation ideas. Delivers informed and inspiring strategic leadership and data/insight-fuelled perspective to: Inform catego

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