Senior Paid Social Specialist

Responsibilities

• Responsibility and management of larger accounts in social media
• Mentoring junior specialists' operational work including time management to ensure client profitability
• Developing best practices within the platforms
• Collaborating with other disciplines to identify areas for improvement for clients
• Campaign management and optimization on platforms like Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok
• Strategy and recommendations for social media advertising such as platform selection, budget, KPIs, target audience, format, frequency, testing, and input on creative material
• Analysis, evaluation, and reporting based on defined goals and KPIs
• Presenting strategy, results, best practices, and trends in our internal, client, and agency meetings

Requirements

• 2-3 years of experience in full-funnel social media buying with a focus on performance, either at a media agency or with an advertiser
• Excellent knowledge of Facebook Ads Manager
• Good knowledge of LinkedIn, Snapchat, Pinterest, and TikTok Ads Manager
• Experience working with dashboards and third-party platforms
• Good knowledge of Microsoft Office, especially Excel
• University degree or relevant education in digital marketing
• Excellent English communication skills, both spoken and written
• Analytical thinking, curious, and driven to improve your results
• Attention to details, organized, and able to work independently
• Thrives in team's environment and ability to build trust in client relationships
• Life at WPP Media & Benefits
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• Application
• We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences.
• Contact
• If you have questions about the position, feel free to contact Malin Holmberg, Activation Director at malin.holmberg@wppmedia.com . Due to GDPR, we do not accept applications via email.
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• Please read our Privacy Notice for more informat

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact Join the dynamic social team at WPP Media as a Senior Paid Social Specialist, where you will engage in social media advertising campaigns for some of Sweden's and the world's leading brands. Utilising market leading technology and working closely with various platforms, you will have the opportunity to explore innovative creative formats and advertising solutions. The role can be based in either our Gothenburg, Malmö or Stockholm office.

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