Senior Content Marketing Manager - EMEA

About the role

Rithum is an AI-first organization, meaning AI is foundational to how we work, collaborate, and grow. Across all roles, employees are expected to leverage AI to move faster, work smarter, and create scalable patterns that improve execution and business outcomes. As the Senior Content Marketing Manager, EMEA , you are responsible for developing and executing content strategies that drive brand awareness, thought leadership, demand generation, and sales engagement across the region. Acting as a strategic partner to Sales, Product Marketing, Demand Generation, and Customer Success, you translate market insights, buyer needs, and business priorities into compelling content that strengthens Rithum's market presence and supports revenue growth. Positioned close to the EMEA sales organization, you leverage direct customer and market insights to create content that influences buying decisions, strengthens positioning, and supports the entire buyer journey. Success in this role requires exceptional writing and editorial skills, strong business acumen, analytical thinking, and the ability to leverage AI-enabled tools and emerging search technologies to maximize content performance, discoverability, and business impact.

Responsibilities

• Content Strategy & Thought Leadership
• Develop and execute content marketing strategies aligned to business objectives, product launches, demand generation priorities, and regional growth goals across EMEA.
• Create content frameworks that support awareness, engagement, pipeline creation, customer expansion, and thought leadership objectives.
• Identify emerging industry trends, buyer challenges, market opportunities, and competitive dynamics to inform content priorities and messaging.
• Partner with Product Marketing, Demand Generation, and Brand teams to ensure content supports broader go-to-market strategies and corporate narratives.
• Contribute to the development of executive thought leadership, industry perspectives, and strategic narratives that strengthen Rithum's market position.
• Content Development & Storytelling
• Plan, create, edit, and publish content across a variety of formats, including thought leadership articles, blogs, research reports, case studies, webinars, video scripts, sales enablement materials, email campaigns, and website content.
• Serve as a hands-on writer and editor, maintaining high standards for quality, clarity, consistency, and brand voice.
• Translate complex industry topics, product capabilities, and customer success stories into compelling and accessible content.
• Develop content that supports both regional priorities and broader company initiatives.
• Partner with internal subject matter experts, customers, and industry stakeholders to create credible, differentiated content.
• Sales Alignment & Market Intelligence
• Build strong partnerships with EMEA sales leadership and account teams to understand buyer needs, market trends, competitive pressures, and customer challenges.
• Participate in sales calls, pipeline reviews, win/loss discussions, and customer conversations to gather insights that inform content development.
• Translate field feedback and customer insights into content that improves sales effectiveness, buyer engagement, and pipeline progression.
• Develop sales enablement content that supports prospecting, opportunity advancement, and customer expansion initiatives.
• Content Performance, SEO & AI Visibility
• Develop and execute SEO, GEO, and Answer Engine Optimization (AEO) strategies that improve discoverability across traditional search engines and AI-powered platforms.
• Optimize content for both human audiences and AI-assisted discovery experiences.
• Monitor content performance using engagement, pipeline influence, search visibility, AI citation, and conversion metrics.
• Leverage analytics, experimentation, and performance insights to continuously improve content effectiveness and content investment decisions.
• Partner with Demand Generation and Marketing Operations teams to measure content contribution across the buyer journey.
• AI-Enabled Content Innovation
• Leverage AI-enabled tools to accelerate content ideation, research, drafting, content repurposing, and workflow efficiency.
• Establish best practices for incorporating AI into content development while maintaining editorial quality, factual accuracy, and brand int

Additional Information

Rithum™ is the world's most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

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