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Global Retail & Commercial Excellence Lead - International Business Unit (DCPC) - CDI H/F

External
pierrefabre logoPierrefabre · Tarn (81)
Full-timeHybrid2w ago
BudgetingComplianceCRM
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Health insurance

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Who we are ? We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey. Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care. By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the "We Care Movement," a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better. Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the "We Care Movement". Your mission Your role within a pioneering company in full expansion The Global Retail Excellence Lead for the International Business Unit H/F will report to the IBU DERMO COSMETIC PERSONAL CARE BUSINESS HEAD Main Mission : Lead the definition and deployment of a best-in-class Retail & Commercial Excellence model across IBU markets, ensuring superior execution of key commercial drivers at point of sale and across customer channels. The role is accountable for translating strategy into consistent, high-quality in-market execution, driving profitable growth, market share gains, and customer engagement. This includes embedding Commercial Excellence capabilities (RGM, SFE, CRM, Category & Shopper) into daily business decisions and field execution. 2. Scope & Impact +45 international markets End-to-end responsibility: strategy → execution → performance tracking Direct impact on: Sales performance In-store execution Customer partnerships Profitability (pricing & trade investment) 3. Key Responsibilities a) Define & Drive Execution Excellence Framework Define what "best-in-class execution" means across IBU markets Translate key commercial drivers into clear execution standards : Distribution & availability Pricing execution Promotion & trade activation Visibility & share of shelf Recommendation (pharmacy / BA) Ensure: Clear execution guidelines Consistent standards across markets Measurable KPIs b) Ensure Best-in-Class In-Market Execution Lead deployment of Retail Excellence programs (e.g. RISE / Perfect Store) Ensure execution of: Planograms & shelf strategy Innovation launches in-store Promotional activation Brand blocking & visibility Monitor and drive: Execution compliance Gap identification vs targets Corrective action plans Leverage: Data & tools (image recognition, store audits, CRM insights) c) Connect Commercial Drivers to Execution Ensure that key commercial levers are effectively executed in markets: Pricing Ensure price positioning is respected at shelf Monitor price gaps vs competition Trade Investment / Promo Ensure visibility and activation are delivered in store Track ROI and execution quality Distribution Ensure key SKUs are listed and available Drive focus on hero SKUs SFE Ensure right coverage of priority POS Align field KPIs with execution priorities d) Lead Commercial Excellence Capabilities Revenue Growth Management (RGM) Pricing strategy & execution Trade investment optimization Mix management Sales Force Effectiveness (SFE) Coverage & segmentation KPIs & Sales Incentive Plans Field productivity CRM & Data / BI Deployment of CRM tools Data-driven performance tracking Next Best Action enablement Category & Shopper Excellence Category strategy at shelf Shopper activation In-store experience e) Define Operating Model & Governance Structure how Commercial Excellence integrates into: Pricing decisions Promo & trade investment Budgeting Field execution Define: Roles & responsibilities Decision frameworks Governance routines f) Build Capabilities & Drive Adoption Develop: Playbooks Execution guidelines Training programs Lead: Market rollout Workshops Capability building Ensure: Strong adoption in markets Continuous improvement loops g) Partner with Markets & Drive Performance Work closely with: GMs DCPC Leads Sales teams Support: Joint Business Plans Customer strategy Identify: Execution gaps Growth opportunities Performance risks 4. Key Performance Indicators Net Sales growth & profitability Pricing execution (Net / 2 Net delivery) Trade investment efficiency (ROI) Market share evolution RISE / execution excellence score & coverage Distribution of priority SKUs Share of shelf vs competition Sales force effectiveness (coverage & productivity) Adoption of CE tools and execution standards Who you are ? Your skills serving innovative projects Profile Sought: 12-15+ years experience in FMCG / Consumer Health / Retail Strong expertise in: Commercial Excellence RGM / Pric


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