Director, Programmatic Media Strategy

About the role

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Director, Programmatic Media Strategy, at Gilead you will be the the enterprise owner of programmatic media strategy, data enablement, and performance accountability across Gilead's U.S. Commercial organization. This role sets the direction for how programmatic media is activated, optimized, measured, and evolved-driving disciplined execution today while transforming capabilities for an AI‑enabled future. This leader operates as a strategic force multiplier across Brands, Media Agencies, Data, Analytics, Privacy, Legal, and Procurement-challenging partners, elevating standards, and ensuring Gilead fully leverages first‑party data, addressability, and automation to deliver measurable patient and business impact.

Responsibilities

• Enterprise Programmatic Strategy & Governance
• Own enterprise-wide programmatic media strategy across HCP and DTC, ensuring alignment with brand objectives, NBE/NBA priorities, and enterprise governance standards.
• Define and enforce clear performance, data quality, transparency, and optimization expectations with media agencies, holding partners accountable for delivery and outcomes.
• Establish and govern enterprise programmatic operating rhythms including QBRs, deep‑dive performance reviews, joint business plans, innovation roadmaps, and executive readouts.
• First‑Party Data, Identity & Activation
• Serve as enterprise lead for the activation of consented first‑party data (CRM, web, engagement signals) within programmatic media, ensuring compliant use for targeting, optimization, and measurement.
• Act as primary liaison for LiveRamp, advising on identity resolution strategy, match rates, data connectivity, and cross‑brand scalability.
• Partner with Data, Analytics, and Platform teams to connect programmatic activation with Salesforce Data Cloud, NBE orchestration, and outcome measurement.
• Guide use of audience signals for PLD reporting, NBA optimization, incrementality testing, and ROI validation.
• Performance, Optimization & AI Transformation
• Define success metrics, KPIs, and benchmarks across reach quality, attention, data fidelity, efficiency, and business outcomes-ensuring consistency across brands and partners.
• Lead programmatic testing and optimization strategy, including:
• Audience and data signal experimentation
• Supply path optimization (SPO)
• Outcome‑based buying and bidding strategies
• AI‑enabled optimization, automation, and emerging buying models
• Evaluate how advances in AI, algorithmic decisioning, and predictive analytics should reshape Gilead's programmatic operating model.
• Media Quality, Fraud & Transparency
• Own enterprise brand safety and media quality frameworks, including:
• MFA mitigation and supply quality standards
• Fraud detection and invalid traffic management
• Verification and measurement partner governance
• Drive transparent reporting and diagnostic clarity so brands and leaders understand not just performance, but why it is performing.
• Vendor, Agency & Financial Stewardship
• Serve as the primary enterprise point‑of‑contact for DSPs, data providers, identity partners, verification vendors, and media agencies.
• Lead stewardship of core programmatic partners (e.g., The Trade Desk, Amazon DSP, DeepIntent, LiveRamp)

Benefits

Additional Information

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description Director, Programmatic Media Strategy Location: U.S. Reports to: Head of Media Excellence / Digital Media Strategy

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