Influencer Marketing Director

About the role

Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning gam

Responsibilities

• In this role, you will
• Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live-service beats, and major campaigns
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact
• Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives across multiple verticals
• Lead high-profile creator and talent integrations from planning through execution, including negotiations, hospitality, experiential activations, and content coordination
• Present creator strategies, talent recommendations, and campaign plans clearly and concisely to senior leadership
• Partner cross-functionally across Paid Media, Brand Marketing, Competitive, IP Partnerships teams and external partners to deliver cohesive global campaigns
• Manage agency partners and oversee campaign execution to ensure work meets Epic's creative, operational, and business standards
• Operate effectively across multiple high-visibility initiatives simultaneously while navigating compressed timelines, shifting priorities, and fast-moving launch environments

Requirements

• 8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries
• Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across Twitch, YouTube, TikTok, Instagram, and X
• Proven experience managing high-profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination
• Strong communication and presentation skills, with the ability to deliver concise strategic recommendations to senior stakeholders
• Experience operating effectively in fast-paced, high-volume environments with multiple concurrent launches and evolving priorities
• Strong cross-functional collaboration skills and the ability to influence teams and stakeholders within highly matrixed organizations
• Experience managing agency partners, external vendors, and regional campaign execution across global markets
• Demonstrated operational rigor, sound judgment, and attention to detail, with the ability to balance creative thinking and business impact
• EPIC JOB + EPIC BENEFITS = EPIC LIFE

Additional Information

WHAT MAKES US EPIC? At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we're always innovating. Being Epic means being a part of a team that continually strives to do right by our community and users. We're constantly innovating to raise the bar of engine and game development. MARKETING What We Do We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

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