Brand Manager Oncology

Responsibilities

• Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets, not only respond to markets.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• Works dynamically across multiple channels, adjusting channel choice and tailoring content and messages/medical discussion topics appropriately, to meet evolving customer needs
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
• Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives.
• Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
• Keep regular In-field team's training with marketing messages. Work closely with In-Field team (if applicable) to meet their needs, communicate strategy and service their issues.
• Identify areas for own development and work with management to pursue.
• Other duties as assigned by manager.
• Relevant university degree.
• Relevant 3-5 years of experience with proven track record of success in marketing within biotech/pharmaceutical industry (preferably in Oncology).
• Ability to translate strategies into actionable and realistic marketing actions.
• Ability to lead, motivate and coordinate cross functional teams.
• Solid working knowledge of healthcare environment and evolving landscape.
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
• Solid knowledge on finance principles and processes.
• Croatian & English language proficiency verbally and in writing.
• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• https://www.abbvie.com/join-us/reasonable-accommodations.html

Benefits

Additional Information

We are looking for a new member of the team as we are expanding our portfolio. The Brand Manager describes the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct, policies and all applicable laws and regulations.

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