Director Brand Strategy - Emerging Brands

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Additional Information

Leads regional performance of the Emerging Brands of brands across Europe & North Africa (Handritten, Greet, F1, Adagio). Oversees budget and deployment of Emerging Brands brand strategies across ENA. Effectively collaborates with Global brand leaders, ENA Full Funnel Marketing, & Publicis. Represents brand strategies & initiatives to key owners in alignment with Go to Market, D&TS, and Development teams to drive compliance and performance. -Define and lead Emerging Brands brand ambitions that align with Global brand positioning and regional performance targets. -Lead regional Emerging Brands brand marketing investment in campaigns in collaboration with Global brands, ENA Full Funnel Marketing team, and Publicis designed to drive regional performance targets -Engage regional Development and Design leaders to align on regional expansion strategies and investment opportunities -Act as Subject Matter Expert on Emerging Brands strategies to key regional owners, investors, and at industry events -Manage budget investments in regional brand campaigns to optimize ROI and performance vs brand ambitions and financial targets -Coordinate deployment of brand initiatives across ENA aligning internal & external stakeholders. Feed back on concept design, costs, coordinate regional pilots, prepare owner value proposition & proof points. -Track brand performance vs ambitions and regional compset, proactively flagging performance issues to be addressed -Ensure owner value proposition for Emerging brands are clearly defined and articulated -Lead a Brand Manager who will support the Director with all of the above activities -Collaborate closely across Global & ENA teams to ensure we operate with a One Team mindset - -Business degree, MBA preferred -Experience in Hospitality / Travel Marketing -Experience working with both managed and franchise hotels -Strong analytical, strategic, and financial acumen. -Excellent communication and presentation skills -Fluent in English and French. Informations diverses sur le poste : Société : Accor SMI Lieu de travail : Issy les Moulineaux Statut : Cadre Type de contrat : CDI Durée du travail : Contrat Forfait Jours Date prévisionnelle d'embauche : 07/2026 Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l'abonnement Navigo

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