Demand Marketing Manager - Apex Invest

Responsibilities

• Go-to-Market & Campaign Strategy
• Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs
• Develop integrated campaign plans spanning platform, content, and event ecosystem
• Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix)
• Demand Generation & Pipeline Growth
• Design and execute multi-channel demand generation campaigns targeting: Institutional allocators (pension funds, family offices, wealth managers)
• Fund managers seeking capital and distribution
• Use channels including paid media, email, digital content, webinars/events, and partnerships
• Optimise campaigns to drive high-intent conversations and platform engagement , aligned to the platform's matching and capital allocation model
• Audience & Value Proposition Development
• Translate Apex Invest's core capabilities into compelling messaging, including: AI-powered allocator-manager alignment for investment mandates
• Data-driven insights and scoring frameworks
• Capital raising and investor access solutions
• Develop persona-based messaging for both sides of the marketplace (allocators / managers)
• Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmap
• Content & Thought Leadership
• Partner with Content and Brand teams to deliver: Campaign-led assets (reports, case studies, platform demos, case studies)
• Insight-led content aligned to private markets, capital allocation trends, and investor behaviour
• Leverage Apex Invest insight ecosystem (webinars, podcasts, forums) to fuel demand and nurture journeys and establish Apex Invest as the destination for private markets and alternatives
• Performance Marketing & Optimisation
• Define campaign KPIs across the funnel (MQL, SAL, pipeline contribution, platform engagement)
• Monitor and optimise performance using marketing automation and CRM tools
• Apply data-driven decision making to continuously refine targeting, messaging, and channel mix
• Sales Alignment & Enablement
• Partner closely with Apex Invest management team, Sales and SDR teams to: Ensure clear qualification criteria and lead handover
• Deliver campaign insights and pipeline reporting
• Maintain clear visibility of each stage of the pipeline to drive better conversions
• Support sales enablement with targeted collateral and campaign narratives
• Platform & Data Integration
• Ensure campaigns are fully integrated across marketing technology stack (Salesforce, marketing automation platforms)
• Support tracking of user journeys across platform engagement, content consumption, and event participation
• Contribute to improving attribution models in a multi-touch, multi-channel environment
• Key Qualifications & Experience
• 4-7 years' experience in B2B demand marketing, ideally within: Financial services / asset management
• Fintech / WealthTech
• Capital markets ecosystem
• Proven experience delivering multi-channel, global demand generation campaigns
• Strong

Additional Information

The Apex Group was established in Bermuda in 2003 and is now one of the world's largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion. That's why, at Apex Group, we will do more than simply 'empower' you. We will work to supercharge your unique skills and experience. Take the lead and we'll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities. For our business, for clients, and for you Job Description: Demand Marketing Manager - Apex Invest Department: Demand Marketing Reports to: Senior Demand Marketing Lead / Head of Demand Marketing Role Overview As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services. The Apex Invest platform is a compliant, end-to-end marketplace connecting allocators and fund managers , leveraging Apex proprietary technology, data insights, and integrated capital raising capabilities . Your role will focus on translating this complex proposition into high-performing, audience-led campaigns that generate qualified pipeline across both sides of the marketplace. You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption , working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.

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