Senior Manager, Digital Growth and Customer Strategy

Requirements

• Develop and implement business plan to grow Mass and CITICfirst customer portfolio as pipeline for HNW segment.
• Manage digital growth campaigns and effective business initiatives of Mass and CITICfirst segments to drive channel and customer revenue, grow AUM and boost Products Per Customer (PPC) via omni-Channels. Leverage on different channels, in particular the digital channel, to expand and widen customer base, and to drive portfolio growth and increase channel and product revenue.

Additional Information

Mandatory Reference Checking Scheme ("MRC") for Hong Kong The Mandatory Reference Checking Scheme is a framework to facilitate Authorized Institutions ("AIs") to bilaterally obtain reference information during their recruitment process for certain positions, such that misconduct information in an individual's previous employments can be provided to AIs to inform their employment decisions. For information related to MRC Scheme, "Frequently Asked Questions for In Scope Individuals" is published by HKAB/Industry Guidelines ( https://www.hkab.org.hk/en/home ) or further information will be available upon request, if it is applicable to the position(s) applied. Country of Location: China Hong Kong Job Responsibilities: - Implement effective digital growth initiatives and campaigns to grow customers omni- channels. Manage projects and marketing campaigns to acehive business goals, and thus revenue for Mass and CITICfirst segments. - Manage projects under agile methodology with personalized customer journey and maximize customer profitability across channels; yet comply with regulatory requirements, controls and procedures. - Drive customer engagement initiatives to achieve PPC and AUM. - Manage and monitor P&L and A&P budget. - Manage business reporting and campaign effectiveness evaluation. - Handle projects to optimize portfolio quality. - Manage new initiatives covering digital asset management and content management system (CMS). - Handle customer enquiry from branch or telemarketing channels. - Support frontline and adhere to anti-money laundering and counter terrorist financing controls in accordance with regulatory standards and CNCBI policies. - Demonstrates initiative to go beyond the normal routine and look for new ways to add value.

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