Manager, Audiences & Data Strategy
External
Colgate-palmolive · MéxicoFull-timeOn-siteToday
Salesforce
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About the role
Role Summary: The Manager, Audiences & Data Strategy serves as the strategic, technical, and analytical architect responsible for directing, governing, and measuring the data-driven audience ecosystem across Colgate Latin America brands. Sitting at the critical convergence of AdTech, MarTech, and paid media execution, this role owns the complete First-Party Data (1PD) lifecycle. As the regional business owner for the central marketing stack (CDP, DMP, and Salesforce Marketing Cloud), this posit...
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