Principal Partnership Marketing Manager

Responsibilities

• Develop joint GTM strategies: Design and execute comprehensive joint marketing plans aligned with business objectives, sales priorities, and partner capabilities.
• Execute co-marketing campaigns: Lead the end-to-end execution of integrated, multi-channel campaigns (webinars, digital demand generation, content syndication, and joint events) to drive awareness and pipeline.
• Craft compelling messaging: Collaborate cross-functionally to develop joint value propositions, solution briefs, case studies, and sales enablement materials that clearly articulate the combined value of Elliptic and our partners, both existing and to attract new partners.
• Drive demand generation: Own lead generation targets and pipeline contribution from partner channels, continuously optimizing programs for maximum ROI.
• Enable and engage partners : Coach and support partners on marketing best practices, ensuring they have the assets and knowledge needed to effectively co-sell and market Elliptic solutions.
• Measure and optimize: Define clear KPIs, track campaign performance, and provide regular reporting on marketing influence and pipeline health to internal and external stakeholders.
• What you will achieve in the first 6 months:
• Deeply understand Elliptic's product suite, target audiences, and existing partner
• ecosystem.
• Establish relationships with key internal stakeholders across Sales, Product and Marketing.
• Launch at least two targeted co-marketing campaigns with top-tier partners.
• Complete an audit of existing partner marketing assets and begin developing updated joint value propositions.
• Establish a regular reporting cadence for partner marketing performance.
• Demonstrate measurable pipeline opportunities from newly launched joint initiatives and finalize a scalable partner enablement framework with the VP of Partnerships.
• You will be a great fit here if you:
• Are a strategic thinker who can seamlessly transition between high-level planning and hands-on execution.
• Possess exceptional communication and storytelling skills, with the ability to translate complex technical concepts into compelling market-facing narratives.
• Thrive in a highly cross-functional environment and excel at influencing stakeholders without direct authority.
• Are highly analytical and data-driven, always looking for ways to measure impact and optimize performance.
• Are proactive, enthusiastic, and comfortable navigating the fast-paced, evolving landscape of the digital asset industry.
• Our ideal candidate has:
• Proven experience in B2B partner marketing, channel marketing, or alliance marketing within the SaaS, data, or enterprise technology sectors.
• A strong track record of building and executing joint go-to-market programs that drive measurable lead generation and pipeline growth.
• Demonstrated ability to manage complex, multi-party projects and coordinate with diverse internal and external teams.
• Experience with marketing automation platforms, CRM tools (e.g., Hubspot), and performance analytics dashboards.
• AI Fluency: AI fluency is essential for this role. Candidates must demonstrate an
• intermediate to advanced capability in utilizing generative AI tools (such as ChatGPT, Claude, or specialized marketing AI platforms) to accelera

Benefits

Additional Information

Company description: Elliptic is the leader in digital asset decisioning, we have built the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains with the greatest accuracy. Our platform's unrivalled uptime, scalability, depth and breadth of our data and intelligence means exacting organizations choose Elliptic for their compliance, risk management, intelligence operations and blockchain infrastructure needs. Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., UAE, Singapore and Tokyo. To learn more, visit www.elliptic.co and follow us on LinkedIn and X . Do you want to be at the forefront of shaping the digital asset ecosystem? Are you excited about building strategic alliances that drive measurable revenue and market expansion? Are you looking for a role where your marketing expertise directly accelerates the adoption of industry-leading compliance and intelligence solutions? The impact you will have: As our Principal Partnership Marketing Manager, you will be the driving force behind our joint go-to-market strategies with key technology, data, and service partners. This role is critical to Elliptic's growth, as you will directly influence pipeline generation and revenue by amplifying our message through our partner ecosystem. Working closely with our Sales, Product, and Marketing teams, you will build scalable co-marketing programs that elevate Elliptic's market presence and ensure our partners are fully equipped to champion our solutions. Your work will have a direct impact on our company's ability to scale globally and solidify our position as the undisputed leader in crypto intelligence and compliance.

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