Senior Marketing Technology Specialist (Employer of Record)

Requirements

• Bachelor's degree in Comput

Benefits

Additional Information

Credit Acceptance is proud to be an award-winning company with workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies in the United States. In this role, you will work as a dedicated member of a globally distributed team, partnering closely with business partners in the U.S. to design, build, and scale solutions that directly impact our customers and operations. While your legal employer will be our EoR partner, you will be fully integrated into our Credit Acceptance team for day-to-day work and collaboration. We are seeking a skilled and motivated Senior Marketing Technology Specialist to help drive Credit Acceptance's digital transformation. In this role, you will play a key part in expanding and optimizing our Adobe Experience Cloud ecosystem-including Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP)-while supporting broader marketing technology capabilities and enabling data-driven decision-making across the organization. You will partner with cross-functional teams to design, implement, and monitor marketing initiatives powered by AEP, while also supporting tagging strategies across web properties to measure user engagement, personalization, and performance. This role offers the opportunity to build and scale a best-in-class MarTech ecosystem, directly influence how we understand and engage with our customers, and make a meaningful impact on both the organization and your career growth. This position will work remotely from India. Outcomes and Activities: Adobe Platform & Data Strategy Design, maintain, and enhance AEP schemas, datasets, and data models to support marketing and analytics use cases Partner with engineering to ensure accurate data collection, tagging, and ingestion across Adobe platforms Support the evolution and adoption of Customer Journey Analytics (CJA), including defining outcomes, activities, and validating data parity to support a smooth transition during interim periods Ensure alignment of data architecture, identity strategies, and measurement frameworks Assist in establishing and maintaining QA automation standards and pipelines for website tagging and data validation Analytics & Reporting Partner with the Analytics team to define and catalog data captured in eVars, props, and AEP, enabling consistent and scalable reporting for downstream teams Enable self-service analytics by defining architecture to support standardized measurement approaches across teams Partner with the Analytics team to support exploratory data analysis and ensure implementations are scalable and well-governed Measurement Design & Governance Translate measurement plans from Analytics and other teams into implementation requirements for engineering Define and document how these requirements fulfill KPIs, including the variables and tracking standards Maintain and evolve solution design and tracking documentation Identify and resolve gaps or ambiguities in tracking and reporting requirements Partner with marketing, product, analytics, and engineering teams to understand upcoming initiatives and identify opportunities to enhance data collection and measurement capabilities Agile & Compliance Contribute to Agile sprint planning and execution Support data governance and compliance efforts, including proper data storage and usage practices Ensure solutions are scalable, maintainable, and aligned with enterprise standards Competencies: The following items detail how you will be successful in this role. Customer Empathy: The ability to understand the perspectives, pain points, and experiences of customers. It involves actively putting oneself in the customer's shoes, comprehending their needs and challenges, and using that understanding to provide a better, more customer-centric experience. Engineering Excellence: Bringing great craftsmanship and thought leadership to deliver an outstanding product that delights customers and solves for the business. This involves the pursuit and achievement of high standards, best practices, innovation, and superior solutions. One Team: A collaborative approach across the organization, where individuals work together seamlessly, without boundaries, as a single, cohesive team. Shared goals, open communication, and mutual support create a sense of collective purpose, enabling teams to navigate challenges and pursue shared objectives more effectively. Owner's Mindset: Adopting a set of behaviors that reflect a sense of responsibility, accountability, strategic thinking, and a proactive approach to managing your domain. As an owner, you understand the business and your domain(s) deeply and solve for the right outcome for the domain(s) and the business.

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