Marketing Automation Specialist

Responsibilities

• Build, test, and deploy email and SMS campaigns and multi-step member journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio).
• Translate campaign requirements into technical execution, including audience segmentation, dynamic content, and automation logic.
• Perform end-to-end QA to ensure accuracy across targeting, personalization, links, and tracking.
• Support the development and maintenance of automated workflows and triggered campaigns.
• Partner with marketing managers, analytics, and Salesforce teams to ensure campaigns are executed accurately and on time.
• Maintain campaign tracking standards, including UTM tagging and platform-level tracking consistency.
• Assist in monitoring campaign performance and support test-and-learn initiatives to improve engagement and conversion.
• Support day-to-day Marketing Cloud operations, including data quality checks, subscriber management, and campaign setup.
• Marketing Operations & Optimization (Secondary Focus):
• Assist with vendor coordination, including tracking requests, issues, and follow-ups.
• Contribute to process documentation and identify opportunities to improve workflows and campaign execution efficiency.
• Support platform enhancements, integrations, and operational improvements as needed.
• AI & Innovation:
• Explore and apply AI tools (including Zelis-approved tools and ChatGPT) to streamline campaign development, QA, and workflow efficiency.
• Experiment with new approaches, including automation enhancements or lightweight agent-based solutions, to improve speed to market.
• Share learnings and contribute to evolvi

Benefits

Additional Information

At Zelis, we Get Stuff Done. So, let's get to it! A Little About Us Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients. At Zelis, AI is woven into the fabric of how we work. Every associate is expected - and empowered - to partner with AI to challenge the status quo, accelerate innovation, and amplify their impact. This is a place for builders with a growth mindset who act with agility, embrace change, and use modern technology to shape smarter solutions, exceptional experiences, and the future of our industry for our clients, customers, and our culture. A Little About You You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are. Position Overview At Zelis, we Get Stuff Done. So, let's get to it! A Little About Us Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients. A Little About You You're a hands-on marketing technologist who enjoys building, launching, and optimizing campaigns. You're comfortable working in Salesforce Marketing Cloud, eager to learn, and excited to take ownership of campaign execution across email and SMS. You're naturally curious and not afraid to test new ideas - whether that's improving a journey, streamlining a workflow, or exploring how AI tools can help speed up campaign development. You're detail-oriented, collaborative, and motivated by seeing campaigns go from concept to launch. Position Overview Zelis is looking for a Marketing Automation Specialist to support the execution and optimization of member marketing campaigns across email, SMS, and other outbound channels. This role is primarily focused on building and deploying campaigns within Salesforce Marketing Cloud, including journey orchestration, automation workflows, and campaign QA. You'll partner closely with marketing managers, analytics, and Salesforce teams to bring campaigns to life and ensure high-quality execution. In addition to campaign execution, you'll contribute to ongoing improvements in marketing operations-supporting vendor coordination, process optimization, and exploration of new tools and technologies, including AI-driven solutions that improve speed to market and team efficiency.

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