TikTok & Instagram Reels Strategist - The Points Guy

Responsibilities

• The strategy behind TPG's TikTok and Reels presence: what we make, why we make it and how it evolves
• Collaboration with creators and on-camera talent - you write the brief and set the strategic direction; they execute
• A forward-looking content calendar that connects platform moments, trends and TPG's editorial priorities
• Clear, usable briefs that translate strategy into something a creator can execute without guesswork
• Ongoing read of the algorithm: what's being rewarded, what's losing steam and what that means for us
• Performance analysis that goes beyond surface metrics to actual decisions: what to scale, what to fix, what to stop
• A test-and-learn pipeline: formats, hooks, structures; with real takeaways
• Tight integration with editorial: spotting what in our pipeline should become short-form, and how to make it platform-native
• Competitive awareness: what others in the space are doing and where there's room for TPG to stand apart
• A clear POV on social SEO: how our content shows up in search, not just in-feed

Requirements

• 3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher
• A track record of turning trends and algorithm signals into actual content decisions that perform
• Comfort with data, not just pulling metrics, but translating them into a clear point of view
• Experience running a content calendar in a fast-moving environment
• Strong writing. Your briefs are sharp, your thinking is clear and your recommendations hold up
• Genuine familiarity with points, miles, and travel rewards culture
• Understanding of how social ties to audience growth and revenue, not just engagement
• Experience working within compliance or editorial guidelines for financial or regulated content
• Editing skills (CapCut, Premiere or similar). You don't need to be the creator, but you can step in when needed
• Experience working in a strategist + creator model
• Background in travel, personal finance, affiliate, or performance-driven content
• Success in This Role Looks Like

Benefits

Additional Information

*This role requires a hybrid schedule and will be based in our NYC office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. For The Points Guy website click here . Curious how The Points Guy fits into Red Ventures? Click here . Great short-form content isn't luck. It's timing, taste and judgment. It's knowing what the platform is about to care about, not what it cared about yesterday. It's understanding how a trend travels, what makes it stick and when it's already over. It's writing a brief that makes the idea obvious before a single frame is shot. That's this role. The TikTok / Instagram Reels Strategist owns the thinking behind TPG's short-form presence. You're deciding what gets made, why it matters and how it ladders up to both editorial and business goals. You track the algorithm like it's a beat. You build a calendar that's proactive, not reactive. You turn performance into direction, not just reporting. And you have strong instincts to know when to follow the signal, and when to ignore it.

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