Head of User Acquisition
External
Ruby-labs · European UnionPrepare for this interview
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About the role
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution.
Responsibilities
- Build and lead the centralized User Acquisition Department servicing multiple subscription products
- Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
- Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
- Design UA OKRs/KPIs for both department-wide success and individual team members
- Manage and mentor a team of cross-platform UA Managers embedded in different product teams
- Lead hiring, onboarding, training, and performance management processes across the UA function
- Create a high-talent-density culture that fosters performance, collaboration, and growth
- Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
- Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
- Partner with data science to create and refine advanced analytics and attribution models
- Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
- Collaborate with Managing Directors of each product to align UA strategies with business goals
- Work closely with creative leads to guide ad production using data-driven creative briefs
- Own vendor relationships with major advertising platforms / agencies and tools
Requirements
- 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale
- Strong background in subscription-based D2C products , ideally across multiple verticals
- Proven track record managing multi-million dollar monthly paid budgets
- Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5-7 UA professionals.
- Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
- Experience building and scaling teams, setting KPIs, and leading under a centralized structure
- Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics,, and Excel/SQL
- Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
- Hands-on leader with a "first in, last out" mentality - always engaged, deeply involved, and fully accountable
- Extremely high standards and low tolerance for poor execution - demands excellence across all levels of the team
- Obsessed with performance, ROI, and rapid iteration - always pushing for better, faster, and more efficient results
- Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable
- Commercially obsessed - understands that UA is a growth engine and thinks like a profit-focused entrepreneur
- Location
- Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
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