Senior Manager, Brand & Consumer Marketing - Tokyo, Japan

About the role

Glance is looking for a Senior Manager, Brand & Consumer Marketing to lead our brand and consumer marketing efforts in Japan. In this role, you will be responsible for shaping how Glance is introduced, understood, and adopted by Japanese consumers. Working closely with local, regional, and global stakeholders, you will lead brand campaigns, creator and influencer partnerships, consumer storytelling, and growth initiatives that build awareness, trust, and engagement. This is an exciting opportunity for a marketer who combines strong local market expertise with a passion for culture, technology, and consumer behavior, and who wants to help build the future of AI-powered shopping experiences in Japan.

Responsibilities

• Localize the Brand for Japan
• Adapt and evolve Glance's global brand positioning for Japanese consumers across fashion, beauty, lifestyle, entertainment, and technology categories. Ensure all communications feel locally relevant and culturally authentic.
• Lead Brand and Partnership Campaigns
• Develop and execute integrated marketing campaigns across digital, social, PR, influencer, and experiential channels. Drive awareness, consideration, and engagement through strategic partnerships and culturally relevant activations.
• Build the Creator and Influencer Ecosystem
• Develop relationships with creators, influencers, talent agencies, media partners, and cultural tastemakers. Create long-term collaboration programs that strengthen brand credibility and consumer trust.
• Drive Consumer Storytelling
• Develop compelling narratives across earned, owned, paid, and social channels. Ensure a consistent brand voice while tailoring content and messaging for Japanese audiences.
• Own Social and Cultural Relevance
• Stay closely connected to Japanese consumer trends, internet culture, social platforms, and emerging communities. Identify opportunities for Glance to participate in relevant conversations and cultural moments.
• Drive Consumer Growth & Adoption
• Partner with Growth, Product Marketing, and Performance Marketing teams to drive user acquisition, engagement, and retention. Ensure brand investments contribute to measurable business outcomes and consumer adoption.
• Measure Impact
• Define and track key performance indicators across awareness, consideration, engagement, sentiment, acquisition, retention, and brand health. Use data and consumer insights to continuously improve performance.
• Collaborate Cross-Functionally
• Work closely with Product Marketing, Creative, PR, Social, Growth, Business Development, and Global Marketing teams to deliver high-quality execution. Support the development and growth of the local marketing function over time.
• Key Qualifications:
• 7+ years of experience in brand, consumer, or integrated marketing
• Proven experience building brands, products, or consumer businesses in Japan
• Deep understanding of Japanese consumer culture, social platforms, media landscape, and creator ecosystem
• Experience developing and executing integrated marketing campaigns across earned, owned, and paid channels
• Strong understanding of influencer marketing, creator partnerships, and community building
• Working knowledge of performance marketing, including paid social, search, creator amplification, app growth, and attribution frameworks
• Ab

Benefits

Additional Information

Glance AI is an AI commerce platform shaping the next wave of e-commerce with inspiration-led shopping, less about searching for what you want and more about discovering who you could be. Operating in 140 countries, Glance AI transforms every screen into a stage for instant, personal, and joyful discovery, where inspiration becomes something you can explore, feel, and shop in the moment. Its proprietary models, seamlessly integrated with Google's most advanced AI platforms, Gemini and Imagen on Vertex AI, deliver hyper-realistic, deeply personal shopping experiences across categories such as fashion, beauty, travel, accessories, home décor, pets, and more. Designed to seamlessly integrate into everyday consumer technology, Glance AI reimagines the future of e-commerce with inspiration-led discovery and shopping. With an open architecture built for effortless adoption across hardware and software ecosystems, Glance AI is creating a platform that can become a staple in everyday consumer technology. It partners with the world's leading smartphone makers, connected TV manufacturers, telecom providers, and global brands - meeting people where they are: on mobile, smart TVs, and brand websites. Through Glance AI's rich first-party data and unparalleled consumer access, it harnesses InMobi's global scale, insights, and targeting capabilities to create high-impact, performance-driven shopping journeys for brands worldwide. Part of the InMobi Group, a global technology and advertising leader reaching over 2 billion devices and serving more than 30,000 enterprise brands worldwide, Glance AI is backed by Google, Jio Platforms, and Mithril Capital.

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