Director, Oaken Financial & Consumer Deposits

About the role

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners' growth. With a diverse suite of products-residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending-we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers. Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada's leading alternative lending bank. Reporting directly to the Vice President, Deposits, the Director, Oaken Financial & Consumer Deposits leads Fairstone Bank's direct-to-consumer deposit business - Oaken Financial - and the full suite of consumer savings products, including registered and non-registered High-Interest Savings (HISAs), GICs, transactional banking and money movements products offered to Canadians nationwide. Product Strategy & Planning Lead the Oaken Financial product vision and strategy - including savings products (HISA, GIC, registered accounts), everyday banking, and money movement capabilities - and translate that vision into an ambitious, prioritized business roadmap from ideation to execution. Define the long-term strategy for Oaken and consumer deposits in collaboration with the VP, Deposits and enterprise business leaders - ensuring alignment with Fairstone Bank's funding strategy, balance sheet needs, and lending ambitions; partner with the Director, Digital Growth & Experience and Director, Deposit Strategy & Transformation to align channel strategy with digital and operational transformation priorities. Refine and evolve the Oaken value proposition - defining target customer segments, positioning, and the product, rate, and feature differentiation required to drive acquisition, grow balances, increase funded accounts, and build sticky deposit and payment behaviours; develop campaigns and strategic initiatives leveraging propensity models, optimized pricing, and segment insight Lead and manage prioritization of direct-to-consumer deposit investment using quantitative and qualitative inputs from across the bank - applying customer segmentation and targeting frameworks to focus resources on highest-value opportunities; continuously revisiting prioritization as market conditions, customer needs, and strategic priorities evolve Serve as subject matter expert for money movement domain, including e-Transfer, EFT, Bill Pay, Real-Time Rail (RTR), and Open Banking-enabled capabilities. Product Development & Delivery Lead the end-to-end product strategy, outcomes, and evolution of Oaken Financial experiences - including core banking foundations (account servicing, balances, transactions, interest and fee transparency, statements, service reliability), savings experiences that enable customers to build and grow balances with confidence, and everyday money management capabilities. Work closely with engineering, marketing, UX/UI research, and product design teams to build best-in-class financial services products for the Canadian market. Define clear product specifications - both technical and non-technical - enabling efficiency across a wide range of stakeholders including Technology, Operations, Legal, Compliance, and Risk. Maintain a prioritized product backlog; integrate projects into sprints, manage releases, gather feedback, and iterate continuously. Business Performance Lead the financial results for Oaken Financial and direct-to-consumer deposit products - setting forward-looking plans to address emerging trends, competitive developments, and business challenges. Lead consumer deposit pricing strategy and management - developing and recommending pricing positions in close partnership with Treasury and Finance to optimize deposit growth, retention, and funding mix; serve as the primary business voice on consumer pricing decisions. Lead consumer deposit portfolio management including volume, retention, profitability, and segment diversification - with a focus on growing multi-product penetration and expanding consumer demographics. Manage the Oaken Store network through the Oaken Store Manager - ensuring store service levels (SLA, CSAT) are met and the in-store customer experience is consistent with the Oaken brand. Develop strategies and tactics to increase walk-ins and store originated sales and cross-sales. Monitor and report on consumer channel KPIs, dashboards, and MBR commentary - p

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