GTM Operations Analyst, Lead

Responsibilities

• Full Funnel GTM Operations: Own and optimize end-to-end GTM operations across the full revenue lifecycle (from Marketing through Closed Won to Renewal and Upsell) ensuring seamless handoffs, consistent data quality, and clear accountability at each stage of the funnel.
• Bookings Audit & Financial Reporting: Own and continuously optimize the monthly bookings audit in close partnership with your Revenue Operations counterpart, ensuring booking accuracy, data integrity, and timely monthly financial reporting to support executive and board-level decision-making.
• Pipeline Reviews & Bookings: Prepare for and participate in weekly Pipeline Reviews and Sales Booking Forecast meetings, delivering actionable insights that help sales leadership make informed decisions on pipeline health and deal progression.
• Executive Communications: Prepare executive communications updating the leadership team on forecast, bookings, and pipeline progress - synthesizing complex data into clear, concise, and compelling narratives.
• GTM Metric Mastery: Develop and maintain an intimate understanding of Benevity's booking calculation fields and GTM reporting metrics (including New Logo, Renewals, and Upsell/Cross-sell) and serve as a trusted subject matter expert for the broader organization.
• Process Design & Enablement: Document and provide enablement to stakeholders on GTM Operations processes, ensuring consistent adoption and understanding across the go-to-market organization.
• Performance Analytics: Deliver robust dashboards and analysis support for sales and pipeline performance using Salesforce CRM and HubSpot, generating actionable insights that drive individual seller productivity and leadership visibility.

Requirements

• 7+ years of experience in GTM, Revenue, or Sales Operations with hands-on expertise across the full revenue funnel in a SaaS or technology environment.
• Technical Proficiency: Advanced knowledge of Salesforce CRM and HubSpot is required. Experience with ZoomInfo, LeanData, Cloudingo, and Clay is highly valued.
• Analytical Excellence: Strong ability to work with complex data sets, build reports and dashboards, and translate findings into executive-ready narratives that drive action.
• Cross-Functional Collaboration: Demonstrated experience partnering with Sales, Marketing, Finance, and Revenue Operations leadership to drive process alignment, system adoption, and accountability.
• Detail Oriented: Exceptional aptitude to clearly document requirements, processes, and business metrics, and manage assigned tasks with precision and accuracy.
• Communication Skills: Ability to distill complex operational data into clear, compelling communications for senior stakeholders and C-Suite audiences.
• Agility: Demonstrated ability to handle competing

Benefits

Additional Information

Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! High-Level Overview We are looking for a GTM Operations Analyst, Lead to own and optimize end-to-end go-to-market operations across the full revenue lifecycle, from Marketing through Closed Won to Renewal and Upsell. In this role, you will partner with cross-functional leaders across Sales, Marketing, Finance, and Revenue Operations to drive process optimization inclusive of systems integration and usage across our sales tech stack (Salesforce CRM, HubSpot, Gong, ZoomInfo, LeanData, and Clay), delivering data analysis and reporting that drives both C-Suite visibility and individual seller productivity. The ideal candidate is a strategic self-starter with deep analytical capabilities, strong cross-functional instincts, and a high orientation toward process efficiency and data accuracy.

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