Partner Marketing Manager

Responsibilities

• You will have the opportunity to define and execute new partner marketing programs for a growing partner ecosystem:
• New Partner Acquisition
• Drive demand for net-new partners across resellers, MSSPs, auditors, and GSIs, creating collateral and programs such as pitch decks, partner webinars, and email marketing.
• Leverage Hyperproof's broader marketing campaigns and demand gen programs to specifically drive growth in new partnerships.
• Support our partner GTM organization in 1:1 and ABM efforts aimed to acquire target partner organizations.
• Partner Enablement & Expansion
• Create and maintain high-impact partner enablement programs, including enablement decks, webinars, and newsletters to accelerate time-to-value for new partners.
• Collaborate with and support other internal partner programs designed to drive partner adoption, including partner training, partner portals, certification programs, and partner communities or advisory boards.
• Partner Co-Marketing & Pipeline Generation
• Collaborate directly with partners to build and execute integrated campaigns designed to acquire mutual logos, generate pipeline, and upsell existing customer bases.
• Create co-branded collateral, templates, and scalable campaign kits designed to help partners self-serve.
• Co-host webinars and in-person events to support partner-led ABM outreach, and drive strategy for field programs such as executive dinners and event sponsorships.
• Coordinate joint PR, customer success stories, media announcements, and social amplification to spotlight strategic alliances and market milestones.
• HOW YOU'LL KNOW YOU ARE SUCCESSFUL
• Pipeline & Revenue Impact: Partner-sourced and partner-influenced pipeline and revenue grow steadily in both NA and EU regions.
• Enablement & Adoption: Partners are onboarded efficiently, actively engaged, and showing high utilization rates of co-marketing campaigns and programs.
• Cross-Functional Alignment: Seamless communication and operational alignment is established between the Marketing team and the Partner GTM organization.

Requirements

• You are a mid-career marketer who thrives in a fast-paced B2B SaaS growth environment, loves building programs from the ground up, and excels at cross-functional execution.
• 5+ years of marketing experience, with at least 2 years dedicated specifically to channel, alliance, or partner marketing within a B2B SaaS environment (experience working with compliance, risk, or cybersecurity ecosystems is a plus).
• Prior experience working with diverse partner types, particularly resellers, MSSPs, GSIs, and/or auditors.
• Proven track record as a self-starter who is comfortable setting strategy in new environments, possesses a strong bias for action, and balances strategic program design with a hands-on approach to execution.
• Exceptional relationship management skills with an ability to influence and collaborate across external partner teams and internal organizations (marketing, sales, product, operations).
• Education preferred: Bachelor's degree in Marketing, Business, or related field
• {Note: you must be currently authorized to work in the United States on a full-time basis.}
• LOCATION
• We are a fully remote company! Rather than restrict ourselves to only finding talent in one city, we'd rather find the absolute best people regardless of where they live. This role may travel up to 25%.
• CANDIDATE EXPERIENCE
• We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 3-4 rounds of interviews and expect this to be completed in 3-4 hours.
• WHERE YOU'LL GO
• Hyperproof also loves to see an internal transfer. If a linear career path is not what you're looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.
• Full compensation packages are based on candidate experience and certifications.
• WA pay input
• $92,000 - $145,000 USD
• CA pay input
• NY pay input
• Full compensation packages are based on candidate experience a

Benefits

Additional Information

Partner Marketing Manager We are hiring a strategic, highly collaborative, and execution-oriented Partner Marketing Manager to fuel the growth of our expanding partner community. Reporting directly to the SVP of Marketing, you will own the marketing relationship with our partner Go-To-Market (GTM) organization and support a diverse ecosystem of partners, including resellers, MSSPs, auditors, and GSIs across North America (NA) and Europe (EU). In this role, you will sit at the intersection of marketing, partnerships, and sales, driving innovative end-to-end marketing strategies that acquire new partners, accelerate enablement, and co-execute campaigns to generate mutual pipeline.

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