Associate Performance Lead - Amazon Retail Marketing

Responsibilities

• Amazon Strategy & Execution
• Execute tactical Amazon plans in alignment with the brand and performance strategy.
• Optimize media and content based on strategic guidance, ensuring seamless execution across touchpoints.
• Media Investment & ROI
• Activate and optimize Amazon Ads campaigns across search and display.
• Monitor spend vs. return daily/weekly; flag risks and opportunities.
• Report performance, trends, and next steps to stakeholders.
• Performance Analysis
• Conduct deep data analysis across POS, media, traffic, conversion, and profitability.
• Identify trends and performance drivers; provide data-backed input for strategic decisions.
• Innovation & Launch Support
• Execute launch plans for new B&W products on Amazon.
• Update PDPs, detail pages, A+ content, and merchandising based on launch requirements.
• Digital Shelf Optimization
• Oversee content updates across PDP assets, copy, SEO, and brand store.
• Manage site merchandising and support promotional strategy execution.
• Partner with cross-functional teams to ensure best-in-class digital shelf presence.
• Cross-Functional Collaboration
• Support coordination across brand, sales, finance, and media teams.
• Contribute to planning sessions with insights, execution updates, and data.
• Partner with customer and culture squad teams to align on brand priorities.
• Competitor & Market Monitoring
• Conduct deep dives on competitors, category shifts, pricing, and promotional patterns.
• Share insight summaries that inform tactical adjustments.
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• What You'll Need to Succeed
• A bias for action, ownership, and accountability.
• Strong analytical and problem-solving skills.
• Excellent communication and organizational skills.
• Curiosity and growth mindset, motivated to deepen understanding of internal business drivers and retail dynamics.
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• Experience & Qualifications
• Bachelor's degree required; MBA a plus.
• 3+ years of experience in performance marketing, retail media, ecommerce, digital marketing, or analytics.
• Hands on execution experience with Amazon ecosystem including Vendor/Seller Central, Ads, DSP, and AMC.
• Familiarity with POS data and retail measurement tools (e.g., Circana, Numerator, or similar syndicated and retailer-provided datasets)
• Strong proficiency in the Microsoft 365 Suite (Excel, PowerPoint, Teams, etc.).
• Comfort working with large datasets and making data-led decisions.
• Experience in fast-paced, cross-functional environments.
• Bonus: This position is bonus eligible.
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• At Unilever, inclusion is at the heart of everything we do . We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair

Requirements

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Benefits

Additional Information

Purpose & Impact As Associate Performance Lead, you will execute full funnel performance marketing and digital shelf optimization across Unilever Beauty & Wellbeing (B&W) brands on Amazon including TRESemmé, Nexxus, Vaseline, Dove, SheaMoisture and other category-leading brands. You will be responsible for hands-on campaign activation and optimization, digital shelf excellence, and performance analysis to drive measurable growth in sales, share, and profitability. Operating within the Media & Retailer Marketing team, you will help accelerate Unilever's shift toward performance-led, consumer-centric retail marketing, partnering closely with Brand, Sales, Finance, and agency teams to translate strategy into best-in-class execution.

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