Senior Data Analyst (Adobe)

About the role

The future of digital measurement lies at the intersection of creativity, technology, and data. You understand that analytics is not just about tracking numbers and it's about enabling smarter decisions, improving digital experiences, and driving measurable growth. You're passionate about how data flows through systems, how it's modeled for insights, and how it fuels smarter activation and personalization across platforms. As a Data Analyst, you will collaborate closely with the Analytics Lead and cross-functional teams to implement, optimize, and maintain measurement frameworks across digital ecosystems. You'll play a hands-on role in building and validating data collection strategies using Adobe Analytics tools ensuring clean, consistent, and meaningful data across every touchpoint. In addition to tagging and tracking efforts, you'll help configure and model data within Adobe Customer Journey Analytics (CJA) to power reporting and dashboards. We're looking for someone curious, analytical, and detail-oriented and someone who enjoys solving complex problems and finding clarity in data. You'll work within the Adobe Experience Cloud ecosystem and gain exposure to tools such as Adobe Analytics, Adobe Experience Platform Launch (Tags), and Adobe Customer Journey Analytics. By bridging the gap between technical execution and business impact, you'll help clients advance their digital maturity and unlock insights that matter.

Responsibilities

• Distill client business objectives into meaningful, purpose-built solutions that align with overall marketing and organizational goals.
• Supporting the discovery and requirements gathering process to translate business needs into measurable tracking frameworks
• Collaborating with developers and the Analytics Lead to design and document data layer specifications for accurate event tracking
• Implementing, testing, and validating tags through Adobe Experience Platform Launch (Tags) and maintaining analytics configurations within Adobe Analytics
• Assist with technical/tag audits of clients' websites and present findings/recommendations to stakeholders in a well-designed, clear and actionable fashion.
• Configuring data views, schemas, and connections within Adobe Customer Journey Analytics (CJA) to support dashboards and analysis
• Building and maintaining dashboards and visualizations within Adobe Analytics Workspace and CJA
• Performing QA and troubleshooting to ensure data accuracy and alignment across digital properties
• Partnering with cross-functional teams, including client partners, activation specialists, planning & strategy, and creative, to implement and integrate digital transformation initiatives effectively for DEPT® clients
• Support and manage relationships with key vendors, ensuring optimal service levels and value for the agency
• Assisting in documentation, tagging governance, and data quality assurance processes
• Staying up to date with the latest updates in Adobe Experience Cloud, analytics frameworks, and evolving privacy standards

Requirements

• 3-6 years of experience in digital analytics, preferably within AdTech/MarTech environments
• Experience with Adobe Analytics for implementation, configuration, and reporting
• Familiarity with Adobe Experience Platform (AEP) and AEP Launch (Tags) for tag management
• Hands-on experience configuring Adobe Customer Journey Analytics (CJA) data views, schemas, and connections
• Strong understanding of data layer structures and event-based tracking frameworks
• Experience using debugging tools such as Adobe Experience Platform Debugger, Charles Proxy, or Omnibug
• Expertise in the Ad-tech and Web Analytics (Adobe Analytics) space, Data Management, Attribution, and privacy tools
• Deep understanding of current data privacy regulations and tracking compliance
• Ability to translate business requirements into technical implementation steps
• Excellent analytical and communication skills with strong attention to detail
• ADDITIONAL THINGS THAT WILL IMPRESS US
• Experience with Google Analytics 4 (GA4) or willingness to learn
• Familiarity with BigQuery or other modern data warehouses (e.g., Snowflake, Databricks)
• Understanding of CDP data modeling and identity stitching
• Basic knowledge of JavaScript or JSON

Additional Information

WHY DEPT®? We are pioneers at heart. What this means is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital, and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

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