Account Director, Cross Channel

Requirements

• At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
• Extensive in platform experience with one or more of

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Account Director, Cross Channel - MM&D About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About EssencMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact The Media Solutions Account Director reports directly to the EMEA Regional Lead and serves as a pivotal figure in our London hub. You will drive EMEA campaign planning and strategy, ensuring seamless execution across the region. A critical component of this role involves leading local market strategies, with a dedicated focus on driving performance and innovation in Spain and Italy. While based in London, you will maintain a strong collaborative link with our Delhi hub to ensure execution excellence aligns with strategic intent. Airbnb is a global platform that goes beyond accommodation, offering a community where guests can book unique homes and stays, as well as participate in handcrafted experiences and services led by inspiring local hosts. As a leader on this account, you will drive the media execution that powers this diverse global ecosystem. Success in this role involves providing campaign leadership from a strategic and tactical standpoint across channels, owning best practice, and ensuring the highest standard of campaigns are delivered on time. Some of the things we'd like you to do: Strategic Leadership & Stakeholder Management Collaborate with the EMEA Media Solutions leadership to align on regional strategy and operational standards. Lead the development and oversight of local campaign strategies for key markets, specifically customising approaches for Spain and Italy to ensure local resonance. Act as the strategic bridge between the London office and the Delhi execution hub, providing clear direction to ensure output matches client expectations. Gain a strategic understanding of the client's business and KPIs, proactively spotting industry trends and product opportunities to enhance activity within the EMEA region. Account Management & Optimisation Drive account maturity by identifying areas for improvement through cross channel learning and suggesting advanced optimisation tactics for European markets. Oversee campaign agendas and create plans to eradicate root causes of errors through rigorous tracking. Ensure the successful running of campaigns by weaving execution into the overall cross channel strategy. Team Operations and Liaison Work closely with local market planning teams to ensure central strategies are effectively adapted and aligned with local market nuances. Strategise and implement automation to increase efficiency across EMEA workstreams. Partner with the Delhi hub team to bridge skill gaps and ensure they have the strategic context required for execution. Ensure optimum utilisation of resources by guiding the extended team on hygiene tasks.

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