Director, Marketing Website

About the role

The Director, Marketing Website is responsible for the technical health, conversion performance, and user experience of safeguardglobal.com and globalpeoservices.com. This leader manages a two-person development team and holds accountability across a broad scope - from Core Web Vitals and page performance to A/B test velocity to how distinct buyer segments experience the site across languages and geographies. The role requires both technical depth and strategic range. The ideal candidate is equally capable of contributing to a code review and presenting a website roadmap to senior marketing leadership. Strong cross-functional coordination skills are essential - this position serves as a primary point of contact for stakeholders across Product Marketing, Demand Gen, Sales, and Legal, and is expected to operate independently in that capacity. A key part of this role is sound judgment on tooling and process . This leader should have a thorough enough command of the existing stack to distinguish between problems that require new technology and problems that require better use of what is already in place.

Responsibilities

• Website Development & Technical Architecture
• Serve as technical owner of safeguardglobal.com and globalpeoservices.com, including the Strapi headless CMS and all front-end tooling.
• Lead and develop a two-person dev team - set quality standards, run delivery rhythms, and invest in their growth.
• Own the codebase: manage repos in Bitbucket, enforce PR review practices, and maintain clean, documented, production-ready code.
• Stay current on AI-assisted development tools (Lovable, Claude Design/Code, Cursor, and what comes next) through your own research and apply them to increase team velocity. You are the one recommending how we work smarter, not waiting to be told.
• Know what the existing toolset can do well enough to push back when the answer is better process, not a new platform.
• Technical SEO
• Own technical SEO - everything that affects how search engines crawl, index, and rank us, and how fast the experience loads.
• Drive Core Web Vitals to green across mobile and desktop: performance scores, INP, LCP, CLS.
• Manage crawlability, structured data and schema, XML sitemaps, canonical tags, international SEO ( hreflang , localization signals), and page speed.
• Partner with the SEO vendor to triage audit findings and ship fixes on a consistent cadence - Google Search Console, PageSpeed Insights, and site health tools are part of your weekly workflow.
• Conversion Rate Optimization
• Own the A/B testing program end to end - there is always an active test running.
• Partner with CRO vendor on strategy; execute all test implementation in-house using PostHog .
• Pull test ideas from user surveys, vendor input, funnel data, and your own read of the site. Build a compounding test-and-learn culture on the team.
• Partner with the Analytics Manager to design and field user surveys that feed the CRO roadmap.
• User Journey & ICP Experience
• You own how different buyers experience Safeguard Global online - not just whether the site works, but whether it makes sense for the person on it.
• Define and maintain user journeys for our core ICPs
• C oordinate with Product Marketing, Demand Gen, and Content/Creative to ensure each ICP journey is coherent from first visit to conversion - messaging, CTAs, forms, and chat all working together.
• Build and own the website roadmap: develop it, communicate it to stakeholders, execute it, measure results, resurvey, and repeat.
• Own the 5 non-English microsites - audit feature parity against the English site, close conversion gaps, and ensure each market gets a relevant, functional experience.
• Stakeholder Management
• Represent Marketing Operations in cross-functional meetings with Product Marketing, Demand Gen, Sales, Legal, and IT - independently and with confidence.
• Translate technical concepts into clear, actionable language for non-technical stakeholders.
• Manage a high volume of inbound website requests across teams - prioritize by business impact, communicate decisions, and keep requestors in the loop.
• Deescalate when priorities conflict and bring solutions, not just status updates.
• Compliance & Accessibility
• Ensure the website maintains ADA/WCAG 2.1 AA and GDPR/cookie compliance at all times .
• Run a regular compliance review cadence; no critical accessibility issue sits unresolved.
• Partner with Legal and the Dir, GTM Technology on dat

Benefits

Additional Information

Ready to join the future of work? Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work. 🌎 Our vision of the future of work is "Work In Any Way" which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first! 🤩

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