Vice President - Corporate Communications

About the role

We're looking for a Sr/Vice President of Corporate Communications to own and evolve Freshworks' narrative in the market globally, across every channel, and at every altitude. This is a rare seat: one where you're expected to think in long-term story arcs and get in the weeds on a Reddit thread or a niche IT newsletter. You'll partner directly with the C-suite, run a high-performing global team, and set the omnichannel communications strategy that fuels our growth among agile enterprises and IT leaders worldwide. This is not a role for someone who manages from a distance. We want someone who takes big swings to land the Wall Street Journal and knows which Subreddits your buyers actually trust.

Responsibilities

• Communications Strategy & Narrative
• Define and scale the Freshworks corporate narrative across earned media, executive communications, social channels, influencer programming, content, and emerging LLM/AI search surfaces
• Build a clear, differentiated market position that drives Freshworks' perception as the leader in midmarket IT service management and a force multiplier of AI-powered service
• Translate complex product and business stories into sharp, accessible narratives that resonate with IT decision-makers, CX leaders, and enterprise buyers
• Own the company news calendar and global PR drumbeat that balances quarterly rhythms with the agility to capitalize on breaking news and cultural moments
• Omnichannel Execution
• Lead a modern press office program that earns coverage in Tier 1 business and trade outlets while also driving engagement in niche communities including industry newsletters, podcasts, and LinkedIn groups
• Build and execute an influencer strategy that extends Freshworks' reach into credible, community-driven channels
• Develop an executive communications engine (including CEO, CPO, CIO, CTO, CMO) that produces consistent, high-quality thought leadership at scale, including social content, bylines, speaking engagements, and earned media moments
• Ensure all executive platforms connect to corporate strategy and reinforce Freshworks' core narrative pillars
• AI & Modern Communications
• Bring a forward-looking perspective on how communications is evolving - particularly the growing role of LLMs as a discovery and search layer for B2B buyers
• Build a track record of actively shaping how Freshworks appears in AI-generated responses, summaries, and recommendations (i.e., LLM optimization, not just SEO)
• Champion the use of AI tools and workflows within the comms function to increase speed, quality, and reach of storytelling
• Issues Management & Crisis Communications
• Serve as the communications lead on Freshworks' Escalation Response Team, proactively identifying risk, setting strategy, and driving execution on reactive moments
• Monitor global signals (social, press, analyst community) to stay ahead of issues before they escalate
• Measurement & Reporting
• Build a sophisticated measurement framework that tracks not just coverage volume, but message pull-through, audience awareness shifts, and contribution to pipeline and LLM influence
• Deliver executive-facing reporting (MBR, QBR) with insights that translate communications activity into business impact
• Use data to make real-time pivots in strategy and resource allocation
• Team Leadership & Cross-Functional Alignment
• Lead, develop, and inspire a global team of communications professionals across earned media, executive comms, and social that spans US, APAC, and EMEA
• Partner closely with the VP of Brand, Product Marketing, Demand Generation, Investor Relations, and Legal to ensure narrative consistency and coordinated news moments
• Build strong relationships with the C-suite to earn trust, gain alignment, and move quickly when it matters
• What You Bring:

Requirements

• 15+ years in corporate communications, with 5+ years leading a global function at a B2B technology company
• Deep experience with challenger brands and category-defining moments where you've been part of a communications transformation and can point to the work
• Proven track record managing communications at a publicly traded company or during high-stakes moments (IPO, M&A, earnings, product pivots)
• Skills & Perspective
• You're fluent in omnichannel storytelling. You think naturally across press, social, exec comms, content, and emerging channels, and you know how they reinforce each other
• You are media savvy with real relationships. You know which reporters matter and how to earn coverage that moves the needle, not just fill a clip report.
• You have social channel expertise. You know the difference between a LinkedIn strategy and an X strategy, you're watching TikTok and YouTube with the same attention, and you bring a learning mindset that keeps you ahead of platform shifts.
• You know AI-native communications. You're already actively experimenting with how to influence LLM outputs, and you have a point of view on what the AI-era comms stack looks like.
• You use sophisticated measurement methodol

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