Senior Marketing Manager, Universities (Explore)

About the role

Explore was formed in 2025 as our university-facing brand, bringing together the Cialfo and BridgeU platforms that sits under Manifest Global to connect universities with a global network of K-12 students and counsellors. Through these platforms, we support students and their counsellors throughout the university application journey, while helping universities engage earlier, understand performance more clearly, and make more informed decisions about their international undergraduate recruitment strategies. What This Role Is Universities across the world are trying to reach the right international students. They invest in fairs, digital campaigns, agent networks, and outreach programmes. Most of them have a reasonable sense of where their students come from. Very few have a clear picture of why a student chose them over a peer institution, which counsellor recommended them, or what moment in the journey actually drove the decision to apply. Explore exists to give universities that clarity, and to connect them directly to the global counsellor and student network built across Cialfo and BridgeU's 1,750+ K-12 schools. Universities use Explore to run targeted outreach campaigns, engage students earlier in their decision journey, and build the kind of data-informed recruitment strategy that most institutions don't yet have. The platform is growing. The university partner base is expanding. And the marketing function that drives that growth, builds Explore's reputation in the sector, and delivers the campaigns that make the platform genuinely valuable to university partners needs someone who can hold the full picture simultaneously. On any given week, that might mean launching a university-facing demand generation campaign, supporting a major sector event like NAFSA or BUILA, developing thought leadership for senior enrolment leaders, running lifecycle communications for existing partners, or building positioning for a new product offering. The audiences are different, the channels are different, and the commercial objectives are different. The person who does this well doesn't lose quality or focus across any of it. As Senior Marketing Manager, you'll be the primary marketing partner to the Explore leadership team, working closely with the Manifest Global central marketing function to bring campaigns and initiatives to life across the full marketing mix. What Makes This Role Different Most senior marketing manager roles sit inside a single discipline: demand generation, content, product marketing, events, or lifecycle. This one spans all of them, across both B2B and B2C audiences simultaneously. On the B2B side, you're marketing to university international offices, enrolment leaders, and senior recruitment stakeholders who are evaluating Explore against other platforms and partnerships. On the B2C side, you're involved in student engagement programmes that make Explore's university campaigns actually perform. These require different instincts, different channels, and different success metrics. The person who holds both, and understands how they connect across the funnel, is doing genuinely high-value work. Explore also sits inside the Manifest ecosystem. The counsellor network across Cialfo and BridgeU, Kaaiser's placement infrastructure, the combined data layer across the group: these are real differentiators that well-built marketing can make visible to university partners who are thinking seriously about their international recruitment strategy. No standalone university outreach platform can offer this. The marketing that communicates it clearly is one of the most important things Explore can build right now. What You Own Demand generation and university pipeline growth Plan and execute integrated campaigns that drive university pipeline growth, partner engagement, and market penetration across key regions for Explore Run demand generation across paid media, email, webinars, partnerships, events, and organic channels, with clear accountability for pipeline contribution, conversion rates, and cost efficiency Partner closely with the commercial team to ensure marketing is generating the right university leads, not just the most, and that the handoff to sales is clean and well-timed Use AI tools actively to improve campaign speed, targeting, testing, and performance. Bring these tools into how you work as a standard capability, not an experiment Product marketing and positioning Support positioning, messaging, and go-to-market execution for Explore's products and services, translating platform capabilities into value propositions that land with university enrolment leaders and recruitment stakeholders Develop sales enablement materials, customer stories, presentations, and launch communications that the commercial team actually uses in partner conversations Conduct market research to stay close to what universities are asking for and what peers are offering, and feed that back into how Expl

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