Revenue Operations - Marketing

Responsibilities

• Operational Infrastructure
• Design, document, and optimise scalable marketing processes
• Support campaign execution and performance tracking across both direct and partner-led initiatives.
• Ensure marketing systems and workflows enable efficient collaboration between teams, and support consistent execution across markets, channels, and programs.
• Maintain data integrity, standardisation, and compliance across all marketing platforms, ensuring smooth handoffs between marketing, sales, and partner functions.
• Performance & Reporting
• Own marketing performance reporting infrastructure end-to-end, ensuring accurate, timely, and actionable insights for the Marketing leadership team.
• Build and maintain dashboards and reports to track key marketing KPIs including pipeline generation, campaign ROI, lead funnel conversion, attribution, and velocity.
• Experience with Tableau is highly desirable.
• Have your finger on the pulse of marketing data, acting as an "early warning" system for your internal-stakeholders
• Define and continuously refine marketing performance metrics that align to business goals and revenue targets.
• Collaborate closely with Demand Gen, Content, Digital, and BDR teams to ensure alignment on goal tracking, performance metrics, and campaign effectiveness measurement.
• Partner with Sales and RevOps to maintain shared definitions of MQLs, SQLs, SALs, and attribution models. Lead monthly and quarterly marketing performance reviews by preparing data narratives and actionable insights that support marketing leadership decision-making.
• Proactively identify data gaps, inconsistencies, or inefficiencies in reporting processes and work with systems/analytics teams to resolve them.
• Ensure robust tracking mechanisms (e.g. UTM strategy, campaign tagging, lead source hierarchy) are in place and adhered to.
• Support forecasting and planning efforts by providing historical performance trends and predictive analytics.
• Ensure data integrity and trust in marketing data by implementing QA processes, governance standards, and automation where possible.
• Compliance & Governance
• Ensure all marketing operations comply with data protection regulations (e.g. GDPR, CCPA), including consent capture, data storage, and usage practices.
• Define and enforce governance standards for data hygiene, campaign naming, tagging, and system usage across the marketing tech stack.
• Manage user access, roles, and permissions in marketing platforms to maintain security and operational control.
• Partner with Legal, IT, and RevOps to monitor compliance risks and support audits, documentation, and vendor due diligence.
• Cross-Functional Collaboration
• Partner with Demand Gen, Digital, and Content teams to operationalise campaigns and ensure smooth execution through the funnel.
• Collaborate with Sales Ops on lifecycle definitions, funnel metrics, attribution models, and systems integration.
• Translate business needs into scalable marketing processes by working closely with stakeholders across go-to-market functions.
• Agency & Vendor Relationships
• Manage relationships with external marketing agencies, ensuring clear briefs, on-time delivery, and strong performance against agreed KPIs.
• Act as the operational point of contact for agency partners, coordinating onboarding, access provisioning, and platform integrations.
• Evaluate agency and vendor performance regularly, driving accountability and value for money across all external partnerships.
• Collaborate with Finance and Marketing leadership to manage agency contracts, statements of work, and invoicing processes.
• Budget Management
• Manage the marketing operations budget, ensuring accurate tracking of spend, forecasts, and variance against plan.
• Partner with Finance and Marketing leadership to support budget planning cycles and provide data-driven recommendations.
• Monitor vendor and platform spend (e.g. SaaS subscriptio

Benefits

Additional Information

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication-while growing their careers in a culture where curiosity, creativity, and accountability thrive. We're officially Great Place To Work Certified™ Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more: Great Place to Work® UK | Great Place To Work® USA About the opportunity 👇

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