Performance Manager

Responsibilities

• Market Management
• Participate in calls and meetings with markets to understand their challenges, and discuss performance and future strategies
• Support the creation of rationale for a media plan, any optimisation decisions and their outcomes
• Support with campaign performance improvements, analysis and recommendations
• Setting Objectives, Targeting & Planning
• Work with the Performance lead to create macro strategy around key performance variables which should be incorporated in local implementational (channel) planning
• Access key 1 st /3 rd party data to maximise insight and targeting strategy
• Interrogate historic performance data (where available) to determine or optimise the existing opportunity and key variables which might drive ROI
• Ensure correct measurement framework is in place to determine success and use of data for optimisation (e.g. attribution, econometrics) is utilised where available
• Ensure creation of media plan which contains core ROI media solutions, with in-built variable tests to ensure there is always a "test and learn" strategy in place
• Cross-Functional Collaboration:
• Work closely with internal planning, digital performance, account management and creative teams to ensure seamless campaign activation and delivery.
• Communicate effectively with all stakeholders on campaign status, performance and any issues that arise.
• Provide support and guidance to market teams as needed.
• Process & Best Practices:
• Adhere to all WPP Media internal processes, financial procedures and client service standards.
• Contribute to the continuous improvement of media buying processes and adoption of best practices.
• Become a power user of WPPs reporting technologies and support market capabilities

Requirements

• At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Required Qualifications:
• Relevant experience in media buying, investment, or a similar role within a media agency.
• Proven experience in executing and optimizing media campaigns across one or more key channels (e.g., Digital, Programmatic, Social, TV, OOH).
• Strong understanding of media metrics, buying models and campaign performance analysis.
• Proficiency in media buying platforms and tools.
• Excellent analytical skills, with a keen eye for detail an

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2474 - Performance Manager - Automotive - UK About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role Summary and Impact: We are looking for a proactive and detail-oriented Performance Manager to work in our Overseas (OS) team with our prestigious Automotive client account. In this role you will be supporting WPP OS markets (India, Australia, South Africa, Japan, Korea, Brazil and Mexico) to deliver on their clients commercial objective. With the experience and expertise to troubleshoot and support in swiftly tacking and improving any challenges arising in a market or campaign performance. Alongside WPP's reporting technologies, time to be spent time on performance analysis and improvement vs purely collating and sharing data. Operationally, we are looking for a responsive, efficient and solutions-focused manager who is task-orientated and outcomes-based.

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