Marketing Attribution Manager

Responsibilities

• Data Insights and Decision Support: Turn complex data into clear recommendations for Marketing and Leadership, and guide decision making with thoughtful analyses and structured storytelling.
• Reporting and Dashboard Development: Build and maintain dashboards in Metabase and Google Sheets/Excel to surface trends, monitor performance, and highlight actionable insights across campaigns and funnels.
• Tracking Infrastructure and Data Quality: Own end-to-end marketing tracking, from front-end pixels to back-end events. Implement, audit, and troubleshoot tracking across channels to ensure clean, reliable, and consistent data.
• Cross-Functional Collaboration and Technical Integration: Work closely with Engineering, Data, Growth, and Marketing teams to evolve Relay's analytics infrastructure. Partner with developers to test, debug, and deploy tracking updates across web and app environments.
• Attribution, Measurement, and Optimization: Manage UTM governance and event tracking in HubSpot and connected tools. Support multi-touch attribution, mixed media modelling, and funnel analysis to inform investment decisions and improve marketing effectiveness.

Requirements

• You have 3-5 years of experience in marketing analytics, growth operations, or a similarly technical marketing role, ideally within a fast-moving tech environment
• You've worked hands-on with Google Tag Manager, GA4, HubSpot tracking, and paid media tagging across Google Ads and Microsoft Ads, and you know how to keep a tracking ecosystem running clean
• You're fluent in SQL, BI tools like Metabase or Tableau, and advanced spreadsheet work. You can trace data issues across both front-end and back-end systems without getting lost
• You've operated in tools like Segment or similar data pipelines, and you understand how events flow through a full marketing data stack
• You're comfortable with attribution models and have experience supporting multi-touch attribution or mixed media modelling to guide smarter channel decisions
• You're naturally curious, detail-oriented, and energized by technical problem solving. When something breaks, your instinct is to investigate and fix it rather than escalate it away
• You're proactive and self-directed, able to create clarity and structure even when things are ambiguous or messy
• You're a clear communicator who can translate technical findings into insights that marketing and leadership teams can act on
• You're organized, dependable, and take pride in maintaining trustworthy, high-quality data that fuels better decisions
• The Interview Process
• Stage 1: A 30-minute Google Meet video call with a member of the People Team
• Stage 2: A 45-minute Google Meet video call with the Hiring Manager
• Stage 3: A 45-minute in-person interview with a member of our Leadership team
• Stage 4: A take-home case study, followed by a 60-minute Google Meet video call with members of our marketing team
• Our Compensation Approach
• We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
• The annual salary range for this role is $117,000 - $143,000 CAD.
• We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub .
• Why Relay Might Be the Perfect Fit For You
• You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather

Additional Information

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money-bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. We're looking for a Marketing Attribution Manager to join our fast paced Growth Marketing team. In this role you'll be responsible for all of Relay's marketing tracking infrastructure (from front-end pixels to back-end event data) to ensure clean, accurate insights across all our marketing efforts. You will be a key link between marketing execution, data integrity, and performance analysis, empowering the team to make smarter, data-driven decisions.

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