Senior Analytics Implementation Specialist

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . The Senior Analytics Implementation Specialist will provide advanced web and app analytics solutions and services to VML Data's Tier One clients, enabling them to make informed, data-driven interactive strategy, product development, and personalization decisions. The focus of this position is to leverage your advanced experience across both client-side and server-side analytics implementations, Customer Data Platforms (CDPs) like Rudderstack, and product analytics tools like Amplitude, alongside the Adobe Digital Experience Platform and Google Cloud Platform. You will assist clients with implementing, integrating, and interpreting their analytics solutions, ensuring robust data foundations that power AI/ML initiatives and advanced segmentation. This role demands high levels of interaction with clients, their technical teams, agencies, and partners. This position is for self-motivated, entrepreneurial web and app analytics specialists with advanced knowledge of modern data stacks, privacy-centric tracking methodologies, and the ability to hit the ground running. The purpose of this role is to customize and provide solutions to clients' exact business requirements and reporting needs, assist clients to implement proprietary and CDP-driven tracking code throughout their websites and mobile apps, and perform rigorous quality checks to ensure correct implementation and data integrity, in essence enabling them to answer complex business questions timely and accurately, and to fuel advanced AI/ML applications.

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