Associate Marketing Manager, Paid Media (Brand & Barter)

About the role

Dow Jones is seeking an Associate Manager, Paid Media to support the execution of Upper and Mid-Funnel campaigns across its portfolio, including WSJ, MarketWatch, and Barron's. This role will help bring to life campaigns through paid media and barter partnerships to drive awareness, consideration, and subscription growth. The ideal candidate is detail-oriented, analytically minded, and comfortable working hands-on in paid media platforms and negotiating and managing barter. This role will lean heavily into execution, optimization, and cross-functional coordination, with exposure to both barter deal management and brand media. You will report to the Senior Manager, Paid Media (Brand) and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Brand, Audience, Engagement, and Data Science. You will work on-site in our midtown Manhattan office 3 days each week. You Will: Lead sourcing, structuring, and negotiating of all barter campaigns ($10M+), maximizing value and ROI. Oversee daily operations, logistics, monitoring of spending, strategy adherence, value fulfillment, and timely asset delivery to partners. Help manage the technical execution of campaigns-QA'ing builds, monitoring daily performance, and optimizing targeting strategies across social and digital platforms. Identify and implement opportunities to leverage AI tools for daily tasks, such as performance analysis, creative optimization, and campaign reporting, to enhance efficiency and streamline workflows. Maintain strong relationships with barter partners, external OOH, programmatic, and social platforms. Evaluate barter proposals and ensure all contractual requirements are fulfilled. Actively track and report on campaign performance, establishing clear KPIs and regular updates to the broader team on success metrics. Assist in managing media budgets and tracking barter trade balances to ensure we are reaching relevant audiences. Assist in driving Upper and Mid-Funnel KPIs (awareness/consideration) to grow positive affinity for WSJ, MarketWatch, and Barron's, ultimately leading to subscriber growth. Maintain a pulse on industry trends, platform updates, and new media partners to identify fresh opportunities for barter or paid growth. You Have: 5+ years of experience in paid media (agency or client-side), with exposure to brand-focused campaigns and/or media trade and barter. Familiarity with upper- and mid-funnel campaign metrics and optimization tactics for OOH, Video, Audio, Display, Social Experience working within social media ad platforms (e.g., DV360, Google Ads, Meta, TikTok, X, Reddit, LinkedIn, Snap) and media planning tools. A proven track record of managing the "nitty-gritty" of campaign delivery, from QA'ing to tracking delivery against a media plan. Strong skills in interpreting performance data (Google Sheets/Excel) and translating numbers into clear status reports. Highly detail-oriented and capable of managing multiple projects and vendor timelines simultaneously in a fast-paced environment. A self-starter who takes ownership of the execution process and seeks out ways to improve operational efficiency. A bachelor's degree in marketing, business administration, or a related field is preferred, or equivalent experience.

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