Sr. Marketing Data Strategist

About the role

Are you a strategic, data driven professional who excels at bringing clarity to complex data? As a Sr. Marketing Data Strategist, you will leverage advanced expertise in marketing data analysis, modeling, governance, and enrichment. Your design of scalable data models will strengthen data quality frameworks, and lead enrichment and segmentation strategies that improve targeting, personalization, and prioritization. In this role, you will define and govern marketing data standards, optimize data collection and validation processes, and develop meaningful visualization and reporting tools. In partnership with information systems and technology and enterprise business intelligence teams, you will ensure marketing data is accurate, compliant, and consistently structured across platforms and help drive strategic decision-making across Esri.

Requirements

• 8+ years of experience in marketing data, analytics, data strategy, or related fields
• Strong expertise in data models, segmentation strategy, data quality, governance, and enrichment practices
• Experience partnering with Legal and Privacy teams on data usage, consent, and compliance requirements
• Advanced experience working across CRM, marketing automation platforms, CDPs, and BI tools
• Advanced SQL skills with the ability to analyze and validate complex datasets
• Proven ability to influence cross-functional teams and drive alignment without direct authority
• Strong communication skills with experience presenting strategic recommendations to senior leaders
• Demonstrated ability to design scalable frameworks rather than one-off solutions
• Bachelor's degree in business analytics, data science, information systems, or a related field
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
• Visa sponsorship not available for this posting. Applicants must be authorized to work for any employer in the U.S.
• Recommended Qualifications
• Master's degree in business analytics, data science, information systems, or a related field
• Experience evaluating and integrating third-party data providers and enrichment services
• Familiarity with data privacy regulations and governance practices in marketing contexts
• Strong storytelling and stakeholder engagement skills, with the ability to communicate data strategy and impact to executive audiences
• #LI-KM2

Benefits

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Company Intel

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