Brand Ambassador

About the role

The Brand Ambassador role will be responsible for achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.

Responsibilities

• Customer
• Deliver on volume and profitability objective by brand
• Ensure compliance to Corporate Brand Strategies
• Increase the quality/quantity of accepted innovative business building proposals
• o Understand best practices
• o Apply comprehensive market, product and consumer information to generate brand and volume building activities
• Increase number of accounts where we are considered trusted advisor:
• o Become part of customers planning process
• o Obtain preferred supplier status (right of first refusal)
• o Understand and deliver on account's goals, strategies and opportunities
• Set goals, measure, evaluate and adapt to changes
• Meet and exceed customer expectation on fundamental business needs
• Organizational
• Identify and adopt key account management best practices beyond customer and industry
• Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
• Develop preferred supplier status with accounts by participating in the accounts planning process
• Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
• Influence Allied Beverage Group sales teams to develop account specific programs in line with brand strategies using local consumer insight
• Recommend suitable account specific brand and volume mix targets
• Oversee account performance and implement corrective business building actions
• Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
• Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
• Set and achieve KPI's (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
• Engage in relationship building activities with buyer for all key accounts
• KPI's
• Weekly Pre-plans and Recaps
• Achieve monthly KPI Goals
• Communicate and Manage Targets through Local Team
• Work with Allied Beverage Group Sales Reps & Managers on key priorities
• o Weekly check-in on targets - Business Reviews and opportunity discussions
• o Sales Rep ride-withs
• o Field & Key Account Manager ride-withs
• o Presenting updates at weekly team meetings
• o Attend events
• Responsibility for Core list of Off & On Premise accounts
• o Plan & Prepare Account/Activities
• o Account Business Reviews
• o Activate PRUSA Marketing Programs
• o Execute Retail Controllables and Brand Standards at L3F
• o Account audits
• o Assess and implement account needs
• o Consumer Sampling
• o Staff Education
• o Digital Posts
• Why You Will Love Allied Beverage Group
• Industry Leader - We are New Jersey's Largest Wine and Spirits Distributor
• Culture - We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration
• State of the Art Facility - We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019
• Your Continued Growth - Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time
• Competitive Pay and Quality Benefits - Allied Beverage Group offers competitive pay commensurate with experience along with a comprehensive benefits package
• Allied Perks! - Associate recognition, discounts with several vendors and more
• Allied Beverage Group participates in the E-Verify program to confirm employment eligibility of all new hires in the United States.
• EEO and AI Disclosure Statement
• Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic informat

Requirements

• 1-2 years major account responsibility
• Budget, sales and marketing experience with major CPG company
• 4-year college degree or equivalent experience
• Comprehensive understanding of spirits to include knowledge of categories, basic production, and service
• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal oriented, focused, and assertive individual who needs little direction or supervision
• Ability to work flexible hours which include early morning evenings, and/or weekends
• Ability to work overnight travel as required
• Ability to participate in business meetings, company initiatives and events upon request
• Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
• Managing complex customer relationships
• Strong sales skills, superior negotiation and influencing skills
• Leadership capabilities with strong presentation and interpersonal skills

Additional Information

Join the team at New Jersey's largest wine and spirits distributor! At Allied Beverage Group, we're proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people-this is the place to be!

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