Marketing Lead- Capabilities

Responsibilities

• Leading the planning and execution of capability marketing plans that align with firmwide strategy and support key sector priorities.
• Partnering closely with capability leaders, Sector Marketing BPs, and the wider brand and cross-sector team to ensure connection in messaging, targeting, and execution.
• Supporting firmwide campaigns such as Digital & AI, ensuring capability content, messaging, and assets are integrated effectively.
• Building deep understanding of Baringa's specialisms and translating them into compelling, differentiated narratives.
• Delivering multichannel campaigns and events that showcase Baringa and scale across sectors.
• Contributing to content planning, thought leadership development, and client‑centric storytelling.
• Budget management and monitoring campaign performance to demonstrate commercial impact.
• Working across the C&M function to ensure alignment, consistency, and efficient ways of working.
• Focus on harnessing CAP BU enthusiasm for marketing.
• Your skills and experience
• Strong B2B marketing experience, ideally within consulting or capability‑structured organisations.
• Proven ability to shape marketing strategies and deliver multichannel programmes.
• Strong relationship‑building and stakeholder engagement skills.
• Highly self‑sufficient, proactive, and able to work across multiple streams.
• Degree-level education or equivalent and ideally CIM Diploma‑qualified or equivalent.
• What a career at Baringa will give you
• Putting People First.
• Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include:
• Flexible Working: We know that the 'ideal' work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working polic

Benefits

Additional Information

About Baringa Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence - all powered by advanced technology, data, AI and digital innovation. Clients value Baringa's collaborative approach and the way its teams integrate seamlessly - all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World's Best Management Consulting Firms. Our Clients and Marketing team are looking for an experienced Marketing Lead to join them. Over the past nine months, Clients & Marketing has evolved from a purist marketing function into a broadened, end-to-end Clients & Marketing team. Our focus now spans from brand and market positioning through to deeper client relationships, improved win rates, revenue growth, and increased net margin. This is being underpinned by an operational transformation including cNPS, new ways of working, and a content management platform driving greater efficiency and effectiveness. We're now looking for the marketing and business development professionals that can guide us through this exciting transformation. Job Purpose and Responsibilities: Drive the development, communication, and execution of capability-led marketing plans that strengthen Baringa's market position, support cross-sector priorities, and generate commercial opportunities. This role is about embedding success and results which support growth and can be followed up in the CAP BUs - managing business expectations; connecting, commercialising and driving results and engagement to support cross-sell and organic promotion.

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