Influencer Marketing Manager - Japan

About the role

Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn't been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world's leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. About This Role We are looking for an Influencer Marketing Manager to develop and scale influencer campaigns in Japan. You will be responsible for executing effective tie-ups with creators on YouTube and other media channels while up-leveling creativity, operations, and measurability. You'll work with a small-yet-mighty team of cross-functional marketers and more! This is a hybrid role, based in our Shibuya office.

Responsibilities

• Build and align on measurement strategy for influencer activities across the funnel.
• Plan and execute influencer campaigns on media channels like YouTube, Instagram, and Twitter.
• Drive operational excellence and ensure creative quality.
• Conduct rigorous tests and experiments with various media and formats.
• Ideate, test, and iterate on new approaches to further scale creative partnerships.

Requirements

• 3+ years of experience in B2C marketing, at least with some experience in influencer/creator marketing
• Deep understanding of the mechanics of growth in Japan
• Proven track record of being able to work independently and proactively
• Ability to work under pressure, quickly adapt, and handle multiple tasks simultaneously
• Native Japanese & Business English is mandatory
• Familiarity with marketing measurement strategies and their execution
• Team management experience
• Start-up experience is strongly preferred
• App marketing experience
• Why work at Speak
• Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you'll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
• Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We're helping millions of people achieve their goals and improve their lives.

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